Echigo Jiman

Echigo Jiman is a representative brand brewed by Koyama Shuzoten with pride in the history of Echigo (Niigata) and their own skills. It features a sincere flavor that directly shapes the brewery's philosophy of 'careful brewing without cutting corners.'
Niigata-grown sake rice is brewed with underground water from the sacred Mt. Yoneyama and carefully matured using traditional handmade methods. While based on the 'Tanrei' sharpness typical of Niigata sake, it pursues a balanced quality that lets one feel the solid presence and umami of rice.
It combines the approachability of a daily evening drink with the dignity suitable for special occasions. The 'pride' (Jiman) of the flavor nurtured by the terroir of Echigo has been loved by many local drinkers for years and is familiar as the face of the community-based brewery.