Juichi Masamune

"Juichi Masamune" is the iconic brand of Morito Shuzo. Its name originates from the brewery's initial trade name "Juichiya," reflecting their belief in creating the ultimate balanced sake that is neither too sweet nor too dry, and never bores the drinker.
The greatest appeal lies in their lineup using "Flower Yeast," which is rare in Japan. One can enjoy unique personalities like the brilliant aroma from cherry blossom yeast and the fresh acidity from apple yeast, as if the blessings of nature are sealed in the bottle.
The pure water of Shojin-zawa, local rice, and traditional techniques harmonize with the flower yeast, creating an approachable yet profound flavor that richly colors everyday meals.