Tsuji Zenbei

"Tsuji Zenbei" is a premium all-Junmai brand launched by 16th-generation owner-brewmaster Hiroyuki Tsuji to pursue the ideal "Junmai sake for the modern era." By crowning the brand with the name of the founder who began brewing in Moka in 1754, it expresses profound respect for 270 years of tradition and a determined resolve to pioneer a new age.
While the traditional flagship "Sakuragawa" pursues stability as a food-pairing sake, "Tsuji Zenbei" is conceptualized to maximize the powerful umami of rice and a deep, mellow flavor. In particular, the Junmai Ginjo, crafted with Tochigi-grown rice and specially selected sake rice, has garnered enthusiastic support from craft sake fans nationwide for its combination of sharp transparency and rich body.
The essence of Toji Tsuji's skills—which have earned an astounding 10 consecutive gold medals at the National New Sake Competition—is poured into this all-Junmai lineup. It is an innovative brand that symbolizes the "present" and "future" of Tsuji Zenbei Shoten, merging the sincere craftsmanship of its Omi merchant roots with contemporary sensibility.