SEN

"SEN" is an innovative brand by Hirose Shoten that embodies the concept of "Ippo Isshu" (one field, one sake). It is an initiative that pursues the terroir of the land to the limit by using only rice harvested from a specific single rice field.
By sticking to rice from a single farmer and a single field, it purely expresses the climate and soil characteristics of that year. It has received high praise as a new style of enjoying the individuality of the "field" like wine, transcending the conventional concept of sake.
It features a fruity and rich taste and sake brewing that maximizes the different expressions of rice each year.