Kirai

Kirai is a brand derived from the place name 'Kirai' continuing from the Kamakura period where Tsukasagiku Shuzo is located. It contains the meaning of 'a cup of joy from the land where joy comes.'
Using traditional techniques inherited by Awa Toji, selecting only local rice, it is a Junmai sake brewed only with rice and koji. Through careful brewing without sparing effort, the original umami and deep taste of rice are brought out.
There are also products using Tokushima-grown Yamada Nishiki, with a wide lineup such as Junmai Ginjo with 55% polishing and Tokubetsu Junmai with 60% polishing. It is known as a brand with a relatively refreshing mouthfeel that goes well with cuisine regardless of Japanese or Western food.
It is a brand devised to be enjoyed by modern drinkers while cherishing the history and culture of the region.