ポンシュ

Ponsh

Brands

Noguchi Naohiko Institute

農口尚彦研究所 のぐちなおひこけんきゅうしょ
EC
Noguchi Naohiko Institute - Ishikawa 小松市
Noguchi Naohiko Institute

"Noguchi Naohiko Institute" is a supreme brand that bears the brewery's name itself, embodying the pride and philosophy of a master craftsman. The experience of over 70 years accumulated by Noguchi Toji—holder of the highest number of awards in Japan—is condensed into every drop using the finest modern facilities. The lineup centers on the 'Noguchi Gosai' (Five Colors) series, inspired by Ishikawa's traditional crafts. His Yamahai-style products, in particular, are characterized by a creamy body and powerful acidity, yet finished with an astonishingly refined and clear throat feel. The flavors deliver deep emotion, like a work of art connecting the 'past, present, and future' of sake. True to its name as an institute, it represents the summit of constantly evolving techniques and is a coveted choice for professionals and enthusiasts worldwide.

Harukokoro

春心 はるごころ
Nishide Shuzo - Ishikawa 小松市

"Harukokoro" (Heart of Spring) is the most precious brand for the Nishide family, symbolizing the brewery's revival and rebirth. Reclaiming this once-lost name and brewing it again with their own hands, the brand is filled with a profound 'love for local sake.' Its defining feature is a traditional, rustic flavor profile that recreates 'Kimoto' brewing from 100 years ago. Fermented by natural lactic acid bacteria living in the brewery, the sake harmonizes powerful umami with a robust acidity, maturing into a deep complexity as it ages; it is a 'living sake.' The label expresses the joy of spring's awakening. This one-of-a-kind Kimoto Junmai sake carries both the warmth of a small family-run business and an unbreakable will.

Kimmon

金紋 きんもん
Nishide Shuzo - Ishikawa 小松市

Hirohisa

裕恒 ひろひさ
Nishide Shuzo - Ishikawa 小松市

"Hirohisa" bears the name of the current head, Hirohisa Nishide, who bought back the brewery, symbolizing his unwavering determination. It pursues the ultimate in family-brewed, handmade quality. Every drop represents a tribute to traditional techniques and the passion to reclaim lost time—truly a sake of the soul.

Shirayamafuuro

シラヤマフウロ しらやまふうろ
Nishide Shuzo - Ishikawa 小松市

Kaga no Tsuki

加賀ノ月 かがのつき
EC
Kaetsu - Ishikawa 小松市
Kaga no Tsuki

"Kaga no Tsuki" (The Moon of Kaga) is the signature brand of Kaetsu, expressing the pure elegance of the moon in the Kaga night sky through sake. It features flavor variations corresponding to the moon's phases, such as 'Full Moon' and 'Crescent Moon,' each offering a delicate finish like the wavering reflection of the moon on water, combined with gentle umami. With its sophisticated label design, it is a drop overflowing with the sentiment of Komatsu's rich terroir.

Kossori

こっそり こっそり
Kaetsu - Ishikawa 小松市

Kanpaku

関白 かんぱく
EC
Kaetsu - Ishikawa 小松市

"Kanpaku" is a prestigious brand named after the highest historical office, symbolizing the brewery's pride and dignity. As the name suggests, it brings together selected ingredients and traditional techniques to offer a regal, powerful flavor with an elegant aftertaste—perfect for special occasions.

Shuhoukaetsu

酒峰加越 しゅほうかえつ
EC
Kaetsu - Ishikawa 小松市
Shuhoukaetsu

Kikutsuru

菊鶴 きくつる
Tezuka Shuzojo - Ishikawa 小松市

"Kikutsuru" is the flagship brand of Tezuka Shuzojo, bearing the names of two auspicious symbols: 'Chrysanthemum' (Kiku) and 'Crane' (Tsuru). The chrysanthemum symbolizes nobility while the crane represents longevity, reflecting a wish for the drinker's happiness. Cherished in local Komatsu for over a century, its flavor offers a simple, unadorned umami and a clean finish, making it an essential local sake for the daily dining table.

Miyukinohomare

御幸誉 みゆきのほまれ
Tezuka Shuzojo - Ishikawa 小松市

Noguchi

農口 のぐち
Noguchi Shuzo - Ishikawa 能美市

"Noguchi" is a supreme brand bearing the name of the legendary master brewer Noguchi Naohiko, created upon the brewery's revival in 2013. Using strictly selected ingredients like Yamada Nishiki from Hyogo's Grade A-A district, it incorporates the Yamahai-style techniques developed by Noguchi Toji over many decades. Its flavor, harmonizing rich umami with a beautiful finish, is a true symbol of revival and passion.

Benkei

弁慶 べんけい
Noguchi Shuzo - Ishikawa 能美市

"Benkei" is a traditional brand named after Musashibo Benkei, the protagonist of the Kabuki play 'Kanjincho.' It is characterized by a powerful and solid umami that evokes Benkei's bold and magnanimous personality. Deeply rooted in Ishikawa's history and culture, it is a masterpiece long cherished by the locals.

Kanjincho

勧進帳 かんじんちょう
Noguchi Shuzo - Ishikawa 能美市

"Kanjincho" was named after the famous Kabuki masterpiece set in Ataka no Seki, Komatsu City. Bearing the name of Ishikawa's proud cultural heritage, this brand offers a profound and deep flavor profile, much like the story filled with wit and loyalty. It is a symbol of local culture, preserved within the brewery's traditional architecture.

Mujou

夢醸 むじょう
Miyamoto Shuzoten - Ishikawa 能美市

"Mujou" is a brand bearing the name of the brewery's core belief, 'brewing dreams.' Carefully crafted through traditional winter brewing, its flavor harmonizes the powerful umami of rice with a delicate aroma. It is characterized by a rich aftertaste that makes the drinker feel as if they are in a dreamlike state.

Fuku no Miya

福の宮 ふくのみや
Miyamoto Shuzoten - Ishikawa 能美市

"Fuku no Miya" is an auspicious brand that has long been loved by the locals, combining 'Fuku' (good fortune) with 'Miya' (shrine/sacred place). It features a friendly and accessible flavor profile, yet with a solid and prestigious finish.

Tengumai

天狗舞 てんぐまい
EC
Shata Shuzo - Ishikawa 白山市
Tengumai

"Tengumai" is a supreme brand that Ishikawa prides itself on globally, named after a legend that 'Tengu (mountain goblins) danced with joy in a silent forest, intoxicated by the deliciousness of this sake.' Its most prominent features include a rich rice umami, lively acidity—representing the summit of Yamahai brewing—and a beautiful amber color born of aging. Harmonizing power and sophistication at a high level, its flavor pairs exceptionally well with fatty fish and meat dishes, earning high praise from top chefs worldwide.

Gorin

五凜 ごりん
Shata Shuzo - Ishikawa 白山市

"Gorin" is a modern and sophisticated second line from Shata Shuzo. 'Go' (Five) signifies the five tastes and completion, while 'Rin' represents dignity and clarity. While leveraging the Yamahai techniques cultivated with Tengumai, it pursues a lighter, more approachable modern finish that never tires the palate. With high food-pairing versatility, it is a refined sake that gracefully complements any dish.

shu re

shu re シュレ
Shata Shuzo - Ishikawa 白山市

"shu re" is a new brand from Shata Shuzo that incorporates global sensibilities while innovating on tradition. Under the concept of 're-defining' (re) 'sake' (shu), it offers a stylish profile with aromas and light acidity that transcend conventional boundaries, making it perfect for enjoying in a wine glass.

Yuu

You / U ゆう
Yoshida Shuzoten - Ishikawa 白山市