Brands

"Kyokujitsu" (Rising Sun) is a representative brand of Fujii Honke, containing the wish to be a presence that brightly illuminates the drinker's life, with momentum like the rising morning sun. Using Shiga-grown rice and brewed with methods that take time and effort, such as traditional "Kimoto-zukuri," the sake achieves a magnificent harmony of rice umami and powerful acidity. The taste, which deepens further through aging, can be enjoyed in a wide range of temperatures from cold to hot, enhancing the richness of food. While conveying a sense of history and prestige, it is a gem filled with soul that constantly pursues authentic deliciousness.

"Sho Chiku Bai" is Takara Shuzo's representative sake brand, named after pine, bamboo, and plum, which are symbols of celebrations. Leveraging the rich fermentation power of brewery-attached yeast, the expanding umami of rice and smooth mouthfeel are exquisitely harmonized. Long loved as the "Sake of Joy," it boasts high perfection that can be enjoyed deliciously at any temperature from cold to warm. As a national brand that nestles close to the Japanese lifestyle and delivers smiles and satisfaction to the dining table, it is an orthodox yet friendly choice.

"Gokai" is a brand within the Sho Chiku Bai brand that especially pursues "Dryness" (Karakuchi) with outstanding drinkability. Its greatest features are its dignified, clean throat-feel and the vivid finish the moment you take a sip, allowing for hearty enjoyment in any situation. Specifically, the flavor expansion when served as hot sake is magnificent; warming it further enhances the umami unique to dry sake and provides deep satisfaction. Possessing the strength to handle fatty dishes as well, it is a bottle chosen by many sake aficionados as an indispensable companion for evening drinks.

"Sho Chiku Bai Ten" is a sake that achieves both plump umami and a clean aftertaste at a high level through the uniquely developed "Two-stage Yeast Brewing." This technology, pursuing both richness and finish simultaneously, realizes a balanced taste that goes well with any dish, enriching daily evening drinks. Combining reliable quality and approachability, it is loved in many households across generations as a delicious sake that nestles close to daily life. Adding modern wisdom to traditional techniques, it is a long-selling brand of peace and satisfaction that delivers comfortable moments.

"Sho Chiku Bai Subaru" is a gem of a brand that brings together Takara Shuzo's technical strength, featuring a gorgeous aroma and mellow taste. Using carefully selected sake rice and brewed with unique low-temperature fermentation technology, the sake boasts perfection worthy of the name "Subaru" (the Pleiades), emitting a dignified radiance. Leveraging Fushimi's soft water, the fine and mellow mouthfeel elegantly presents the dining table on special occasions. The combination of refined aroma and deep richness provides the drinker with luxurious satisfaction, as a masterpiece of the Sho Chiku Bai brand.

"Haneda" is the fundamental brand of Haneda Shuzo, bearing the brewery's name. Using rice from Kyoto, the cold air of Kitayama reminiscent of harsh winters, and medium-hard water from the upper Katsura River, it brings out a crisp taste. As a local sake closely tied to the daily life of Keihoku, it features a simple yet core-driven deliciousness that one never tires of drinking. While maintaining traditional methods, it is a bottle long loved by local people as a supporting role that subtly colors the dining table.

"Datto" is a challenging limited brand from Haneda Shuzo for sake aficionados nationwide. Named after Sun Tzu's "At first like a maiden, then like a fleeing rabbit," its charm lies in the dramatic flavor change from a quiet mouthfeel to a dynamic finish. Committed to using 100% Kyoto-grown rice, the powerful fermentation brought by Kitayama's medium-hard water makes the balance of clean acidity and umami stand out. Showing different expressions each season, this brand is an advanced masterpiece expressing Kyoto's terroir with a modern sensibility.