Sho Chiku Bai

"Sho Chiku Bai" is Takara Shuzo's representative sake brand, named after pine, bamboo, and plum, which are symbols of celebrations.
Leveraging the rich fermentation power of brewery-attached yeast, the expanding umami of rice and smooth mouthfeel are exquisitely harmonized.
Long loved as the "Sake of Joy," it boasts high perfection that can be enjoyed deliciously at any temperature from cold to warm.
As a national brand that nestles close to the Japanese lifestyle and delivers smiles and satisfaction to the dining table, it is an orthodox yet friendly choice.