Aiyu Shuzo is a brewery located in Itako City, Ibaraki Prefecture, founded in 1804 (Bunka 1). They continue traditional sake brewing using the rich nature of Suigo Itako and the pure water of "Omoido," which shares the same source as Kashima Shrine.
The name "Aiyu," which is both the company name and the brand name, was named with the wish to "love sake, love people, and love friends" from the spirit of the Analects "Shikai-kai-kyodai (All people within the four seas are brothers)."
With the philosophy of brewing sake that deepens the bonds between people, it is a community-based brewery that continues to be loved by local people.