Asadumashuzou

Asazuma Shuzo, founded in 1922, is a brewery based in Niigata City, Niigata Prefecture. In a historical area of Niigata City, it has continued careful and committed sake brewing for a century, albeit on a small scale.
Using high-quality sake-brewing rice and pure water welling up from beneath the brewery, it inherits the traditional techniques of Echigo brewers. Its representative brand, 'Yuki no Maboroshi,' as its name suggests, is characterized by a delicate and beautiful taste reminiscent of the quiet winter in the snow country of Niigata. While it is light, the gentle sweetness and umami of rice quietly spread in the mouth, leaving a pleasant aftertaste. Handmade sake with the passion of brewers in every drop, possible only with small-batch production, closely accompanies the local Niigata food culture and continues to brew 'those who know know' famous sake quietly loved by true sake enthusiasts.