Masuda Shuzoten

Masuda Shuzoten is located in the Iwase district of Toyama City, a historic port town that once flourished through the Kitamaebune coastal trade. For five generations, the brewery has preserved its traditions in this culturally rich setting.
The brewery operates under the philosophy of 'Bimi Kyushin'—the pursuit of the truth of deliciousness. Using underground water from the Tateyama Mountain Range and the expert techniques of Noto Toji (master brewers), they craft their signature sake, 'Masuizumi.'
The name Masuizumi combines the family name 'Masu' (measuring cup) with the auspicious characters for '寿' (longevity) and '泉' (spring). Designed to complement Toyama's abundant seasonal seafood, it is a highly regarded food-pairing sake both in Japan and abroad.
With multiple Gold medals at the International Wine Challenge (IWC), Masuda Shuzoten enjoys global acclaim while remaining deeply committed to revitalizing the Iwase community and its heritage.