Brands

"Hatsuhi" was the flagship brand of the former Abusho Shuzo, a sake loved for a long time in the Ise region. With a name that evokes the auspiciousness and hope of the first sunrise of the New Year, it colored many dining tables as a celebratory sake. It was characterized by a clean taste that one never tires of drinking, and also had a history as a dedication sake to Ise Jingu Shrine. Although it has now become a phantom sake due to the business closure, its name is deeply etched in the memories of local people.

Nanatsumori no Shiki is a brand brewed by Yamawa Shuzo Store, derived from Nanatsumori, the symbol of the region. It reflects the beauty of nature in each of the four seasons in the sake.

"Ano Homare" is the flagship brand of Matsushima Shuzo, named with the hope that it would become the pride of Ano-cho. Brewed carefully using local rice and water, its taste is characterized by a dry and clean mouthfeel. It blended into the lives of local people as a daily evening drink. It is a bottle that makes you feel the atmosphere of Showa era sake brewing from the typeface and design of the label.

"Takatora" is a sake named after Todo Takatora, the first lord of the Tsu Domain. Honoring the achievements of Lord Takatora, a master castle builder who laid the foundation of the town of Tsu, it is finished with a powerful and robust taste. With a sake quality that can be enjoyed widely from cold sake to warmed sake, it is a bottle you want to taste while thinking about the local hero. It was also popular as a gift for history buffs.

"Hatsuwarai" (First Laughter) is a brand imbued with the wish to be a sake that makes drinkers smile, like the first laughter of the New Year. Due to its auspicious name, it was valued as an indispensable sake for New Year's otoso and celebratory occasions. It is characterized by a soft mouthfeel and rich umami, and has warmly produced moments of gathering surrounded by family and friends. It is a brand loved by many people as a sake that brings happiness.

"Haremusume" is a brand created with the concept of a sake to enjoy on sunny days (special occasions) and sake that is easy for women to appreciate as well. Its fruity and light taste resulted in a finish that is easy to drink even for sake beginners. Combined with the gorgeous label design, it was popular as a souvenir for girls' gatherings and parties. It is a local sake with a modern sense that proposed a new way to enjoy sake.

"Misato Ryujin" is a sake with a mysterious image, named after the Dragon God legend in the Misato region of Tsu City. Using water from a pure water source where the Dragon God is said to execute, it pursued a clear and pure taste. The taste that combines strength and delicacy is exactly like the Dragon God. It was handed down among local people as a brand that makes you feel the historical romance of the region.

"Tengoku" (Heaven) is a unique brand named with the wish that you taste the paradise of this world, a moment of bliss. Contrary to the impactful name, the taste is gentle and mellow. It was loved as a sake that heals daily fatigue and invites you to a comfortable intoxication, allowing you to taste the feeling of heaven. It was also amused as a conversation starter and livened up many banquets.

"Muso" is a sake named after Muso Soseki, a Rinzai Zen monk of the Kamakura and Muromachi periods. It expresses the subtle and profound worldview that Muso Soseki is said to have favored with a deep taste and aroma. A bottle with a calm dignity that makes you want to taste it slowly in silence. It is perfect for accompanying time to face yourself quietly.

"Ichiryu Itteki" is a brand that can be said to be the soul of Nira Shuzo, embodying the very spirit of the brewery's sake brewing. One grain of rice grown with care by contract farmers, one drop of pure water from the Suzuka Mountains. Grateful for all these blessings, the sake brewed with all their might has a powerful yet delicate taste. It is a sincere and deep bottle where the thoughts of the brewer are conveyed directly.

"Shinto no Inori Saio" (Prayer of the Divine City: Saio) is Asahi Shuzo's representative premium brand, inspired by the imperial princess "Saio" who served Ise Jingu Shrine. Using "Kami no Ho" rice, it is characterized by a gorgeous aroma and a fine, gentle, and deep taste like silk. A bottle you want to enjoy slowly while thinking about the ancient dynastic romance. The elegant and graceful taste is perfect for dining tables on special days or as a gift.

"Ise Asahi" is a brand imbued with the wish to brightly illuminate the hearts of drinkers, like the morning sun rising from the land of Ise. Characterized by a taste that you never tire of, harmonizing a clean mouthfeel with the original umami of rice. It is an all-around type that can be enjoyed delicious both chilled and warmed, and has been loved for a long time as a local daily sake. A local sake with an auspicious name that is also appreciated as a souvenir of a pilgrimage to Ise.

"Hakumai Jo" (White Rice Castle) is the flagship brand of Nakayama Shuzo, derived from the legend of Hakumai Castle (Azaka Castle) that towers behind the brewery. A story of resourcefulness where white rice was poured over a horse's back to look like water in order to deceive the enemy's eyes. Like that legend, it was named with the wish to be a sake with a charm that attracts people's hearts. Ideally suited for a female toji, it has a supple taste where you can feel the sweetness of rice even within its cleanliness.

"Kohaku Jo" (Amber Castle) is an aged sake (koshu) brand characterized by a beautiful amber color due to long-term aging and a deep taste. The rich aroma like nuts and caramel and the thick and smooth texture created by the magic of time. You can enjoy a profound and luxurious aftertaste that makes you feel the weight of the history of Hakumai Castle. It is an excellent item recommended as a digestif or pairing with chocolate or cheese.

"Azaka" is a brand overflowing with local love, named after the ancient place name "Azaka" which also appears in the Manyoshu. As a sibling brand of "Hakumai Jo," it aimed to be a sake that can be enjoyed more casually and daily. The balance between the rich umami of rice and the clean aftertaste is exquisite. It is a standard local sake that accompanies meals regardless of the temperature range, from cold sake to hot sake.

"Ebisugao" (Ebisu Face / Smiling Face) is a brand imbued with the wish that everyone who drinks it will smile broadly. A mellow and savory sake that invites a happy smile like Ebisu of the Seven Lucky Gods. It was also appreciated as a lucky charm for celebrations and business prosperity. Although it is a defunct brand now, just like its name, it was a sake that delivered smiles to many people in the past.

"Akenoharu" (Spring of Dawn) is a brand aiming for a bright and cheerful taste that heralds the arrival of spring. A sake expressing the joy of spring when flowers are in full bloom after overcoming the harsh winter. It was popular as a daily sake that adds color to the lives of local people. It was a brand that remained in people's hearts as a sake that heralds spring to the region.

"Oimidori" (Evergreen / Old Green) is a brand with a profound taste symbolizing the tradition and prestige of Iseman. Brewed carefully over time using strictly selected sake rice, it is characterized by a calm aroma and deep richness. It embodies the wish to be a sake loved for a long time, like the green of pine trees that does not change over time. It is an authentic sake that you want to taste thoroughly, whether chilled or warmed.

"Shinto no Inori Mimosusogawa" is a special junmai sake bearing the name "Mimosusogawa," another name for the Isuzu River, a clear stream flowing through the sacred precincts of Ise Jingu Shrine. Named after the legend that Yamatohime-no-Mikoto washed her hem there, it pursues a clear and refined taste. The gentle mouthfeel with a mild aroma and spreading umami of rice reminds one of the flow of the sacred river. It is a bottle that cleanses the heart, imbued with thoughts for Ise Jingu Shrine.

"Fuku no Koe" (Voice of Fortune) is a brand imbued with the wish that, as the name suggests, the "voice calling for fortune" will reach the drinker. Characterized by a gorgeous and mellow taste suitable for celebrations and special occasions. A bottle brewed carefully using rice and water nurtured by the rich nature of Iga. It is a warm sake that allows you to immerse yourself in a happy mood along with a comfortable intoxication.

"Kuzutoku" is a historic brand of Ota Shuzo that has been loved since its founding. It was named with the wish that "Virtue exists for a long time and for longevity (happiness)." A sake rooted in the community that has accompanied local people's celebratory events and divine rituals. You can enjoy the old-fashioned mellow taste that makes the most of the original umami of rice.

"Kagami" (Flower Bud Fruit / Mirror) is a brand symbolizing harmony, with a reading derived from Kagami Mochi. Literally meaning "A flower sprouts and bears fruit," it is imbued with the wish for the fulfillment of things and prosperity. Designed to be easy for women to drink, it is characterized by a fruity aroma and a light mouthfeel. The label design is also gorgeous, making it a bottle that is very appreciated as a gift.

"Kuzuya Tokubei" is a brand that can be said to be the origin of Ota Shuzo, bearing the trade name at the time of founding and the name of the first head. Inheriting the ambition of the first generation, the sake brewed with traditional techniques has a profound and deep taste. While protecting the tradition of good old sake, it has a sophisticated flavor that communicates with the present day. It is an authentic taste for connoisseurs, recommended when you want to face the sake thoroughly.

"Tokai Shirasagi" (Tokai White Heron) is a brand that literally expresses elegance and grace like a white heron. It is inspired by the figure of a white heron standing in the rich nature of Iga, where Ota Shuzo is located. Characterized by a clear taste without impurity and a refined aroma. By drinking it chilled, its transparency and refreshingness stand out.