Brands

"Maboroshi no Shiro (Phantom Castle)" is a romantic brand named after the visionary appearance of Iwamura Castle floating in the fog. Iwamura Castle, one of Japan's three major mountain castles, was built on the summit of a mountain at an altitude of 717 meters, and was also called "Kirigajo (Fog Castle)" because of the climate where fog easily occurs. It is characterized by a light and profound taste imaging its mysterious beauty.

"Ena no Homare" is a traditional brand that Iwamura Brewery has cherished since its founding. The weight of history put into the old kana usage "We" (E) and deep love for the local "Ena (Wena)" are expressed. Sticking to local rice and water, brewed with skills inherited for 230 years, it is a local sake with a deeply nourishing and calm taste.

"Kasagitsuru" is a brand with an auspicious name combining the majestic "Mt. Kasagi" watching over the local area and the "Crane" symbolizing longevity. Brewed in a tasteful brewery that was also the setting for a movie, nurtured by the nature and water of the region. The unadorned and rustic taste blends into the lives of local people and continues to be loved for a long time.

"Onozakura" is a brand named after the beautiful row of cherry blossom trees in the local place name "Onozawa." For the raw rice, it uses 100% locally produced "Hidahomare" grown by the brewery family themselves. It is a Junmai sake with a plump and gentle taste, where the umami of the rice is fully brought out, created by consistently performing everything from rice cultivation to sake brewing.

"Taikobo" was the representative brand of Marutaya Shuzo, named after the sage Taikobo Ryosho (Lu Shang) of the Zhou Dynasty in China. It is an auspicious name also known as a synonym for anglers, from the historical fact that Taikobo hung a fishing line and waited for the time. It is a phantom sake that was once familiar to the people of Nakatsugawa but can no longer be tasted.

Naminooto was born as a sake that nestles close to the sea of Yuriage, Natori City. Its formal name is "Housen Naminooto," named with the hope that a treasure ship of happiness will visit along with the sound of waves. Overcoming the difficulty of the brewery being completely destroyed by the tsunami of the Great East Japan Earthquake, it is a symbolic sake of reconstruction that achieved on-site rebuilding under the conviction that "it is meaningless unless we brew where the sound of waves can be heard." Designed as a food sake to match fresh seafood landed at Yuriage Port, it features a soft mouthfeel and a sharp finish. It enhances the umami of fish dishes and has a refreshing sensation that cleanly washes away oils. With a sake quality deeply connected to the local food culture, it embodies the pride of the region walking along with the reconstruction of Yuriage. As a brand that came to fruition through the unyielding spirit of the brewery owner who experienced the disaster, support from the nationwide sake brewing industry, and deep love for the region, it is a sake that resonates with the hearts of many people.

"Hakuin Masamune" is a prestigious brand named after the Zen master Hakuin Ekaku (1685-1768), revered as the revitalizer of the Rinzai sect of Zen Buddhism. The name was born from the master's origins in Hara-juku, Numazu, combining his posthumous imperial title 'Masamune' with the term for refined sake. Reflecting the noble spirit of the master, who was celebrated in the verse 'Two things in Suruga exceed all others: Mt. Fuji and Hakuin of Hara,' this sake features a remarkably pure flavor. Brewed with soft water from Mt. Fuji snowmelt pumped from 150 meters underground, it is crafted without compromise: 100% Junmai, produced entirely using Hako-koji, Fune-shibori, and rapid bottle pasteurization. Characterized by a crisp finish from Shizuoka Yeast (NEW-5) and a deep umami that complements meal flavors, it is the ultimate food-pairing sake designed to be enjoyed lingeringly over a long evening.

Sen Katsuyama is a brand positioned at the pinnacle of Katsuyama Shuzo, a masterpiece brewed with carefully selected ingredients and techniques, as indicated by the character "Sen" (select). Embodying the prestige and tradition of the Date clan's official brewery, it features a luxurious production using Hyogo Yamada Nishiki rice polished to the limit. A gorgeous ginjo aroma, elegant sweetness, and a fine and smooth mouthfeel harmonize to create an elegant taste that evokes the refinement of Date culture. Brewed carefully as a limited production item, it is positioned as a special sake that gathers the essence of the master brewer's (toji) skills. It is the finest sake boasted by Miyagi's prestigious brewery, suitable for formal occasions and special days.

"Kinmei" is a brand named after the sacred 'Kinmeisui' spring water at the summit of Mt. Fuji. It is a signature sake and a local pride that encapsulates the majestic blessings and mystery of Mt. Fuji in every drop. As the only brewery in Gotemba, Negami Shuzo-ten uses 100% cool Mt. Fuji groundwater that naturally wells up from 80 meters underground. The water, balanced with minerals, is transformed through the traditional 'Yamahai' method into a robust flavor with profound depth. Brewed only with rice and koji, its character is free of any pretense, featuring the sharp finish characteristic of high-altitude brewing and a crystal-clear lingering aftertaste. Much like one's enduring love for Mt. Fuji, it is a soul-stirring drink that you'll want to cherish and enjoy for years to come.

"Ryu no Ogi" is a brand of refined dignity that condenses the brewing techniques and philosophy of Fuji Takasago Shuzo. Brewed in the pure air adjacent to the Fujisan Hongu Sengen Taisha shrine, it uses high-quality groundwater filtered through Mt. Fuji's basalt layers. The soft water brewing, which gently oversees the work of the yeast, merges with the exceptional skills of the Noto Toji, spreading an elegant and prestigious aroma like an opening fan. The mouthfeel is remarkably gentle, characterized by a delicate yet profound flavor. While respecting the 'Nakaya' tradition passed down for over a hundred years, it is a bottle that embodies the pride of Fuji Takasago Shuzo, resonating with a modern, sophisticated sensibility.

"Shimoda Reimei" is a community collaboration brand created through the partnership between Shimoda in Izu—a turning point in history—and Fuji Takasago Shuzo. Brewed with pristine Fuji groundwater using skills polished by Noto Toji, this sake features a refreshing character evocative of the dawn (reimei) of a new era. It pursues a crisp flavor that complements Shimoda's food culture, colored by the history of Japan's opening to the world, and enhances local seafood. The sacred power of Mt. Fuji intersects with Shimoda's vigorous terroir. Loved by locals and enchanting to travelers, it is a brand that serves as a bridge within Izu.

"Ura-Takasago" is a limited edition brand that draws out the hidden charms of the flagship "Takasago" and opens new horizons in sake brewing. Expressing the brewer's playfulness and experimental spirit that cannot be fully captured in the regular lineup, it is brewed with a non-traditional approach while using the supreme Mt. Fuji groundwater as its base. As the name "Ura" (the other side) suggests, it is characterized by a taste full of surprises that allows one to rediscover the depth of the Takasago brand with every sip. Highly rare and stimulating to the curiosity of sake connoisseurs, it is a crystallization of Fuji Takasago Shuzo's creativity.

"Sunshu Nakaya" is a premium brand bearing the brewery's original trade name from its founding, symbolizing a return to origins and constant evolution. Redefining the spirit of 'Nakaya', passed down for over 190 years in the land of Suruga (Sunshu) at the foot of Mt. Fuji, this sake beautifully merges carefully selected rice with pristine groundwater. While upholding the traditional Noto Toji techniques, it pursues a sophisticated, clear mouthfeel and the ultimate balance of delicate umami. The pride of 'Nakaya', loved across eras, is condensed into every drop. Its dignified flavor elevates time spent in conversation with loved ones into something truly exceptional.

"Chiyo no Mine" is a brand that evokes tradition and prestige, long guarded by Fujimasa Shuzo. Nurtured amidst the harsh conditions of the Asagiri Plateau at the western foot of Mt. Fuji, this sake is the crystallization of skills passed down through generations. The inherent quality of ingredients drawn out by pristine groundwater and the meticulous brewing resulting in a timeless flavor have earned it long-standing love in its hometown of Fujinomiya. The name means 'Summit (Mt. Fuji) that flourishes for a thousand generations,' reflecting a dignified presence that remains unshaken by time. It is a cup that quietly enhances the flavor of your meal and fulfills the heart.

"Fujisan" is the flagship brand carrying the name of Japan's symbol of beauty, embodying the soul of Makino Shuzo. With over 280 years of history as the sole remaining brewery in Fujinomiya's Ueno district, it is brewed using 100% Mt. Fuji groundwater. Characterized by a pure aroma and a crystal-clear taste like snowmelt, thanks to using the same pristine water as the source of Shiraito Falls. Techniques passed down from Noto Toji for over a century give dignity and depth to these pure ingredients. The brand also features 'Homarefuji' rice from Shizuoka. Recognized at international competitions like the IWC, it is a cup of dignified clarity that carries the pride of Mt. Fuji to the world.