ポンシュ

Ponsh

Brands

Oban

大番
Nishimoto Shuzo · Ehime 宇和島市

"Oban" is a brand that continues to be loved locally, named after the novel "Oban" by Bunroku Shishi. Using source water from the Shimanto River and high-quality sake rice, the sake brewed with old-fashioned methods has a satisfying flavor where you can firmly feel the umami of rice. You can enjoy a friendly yet profound flavor that is perfect for daily evening drinks.

Tatenoi

館の井
Akita-ken Hakko Kogyo · Akita 湯沢市

Nobushi

野武士
Masaki Masamitsu Shuzojo · Ehime 北宇和郡

"Nobushi" is the representative brand of Masaki Masamitsu Shuzojo. It was named with the image of a simple yet core-penetrating, powerful warrior (nobushi). It is a rich and satisfying dry sake that maximizes the umami of rice. It goes excellently with game cuisine such as wild boar hot pot and strong-flavored local dishes, possessing a sturdy charm where the flavor increases the more you savor it.

Taizan

泰山
Akamatsu Honke Shuzo · Ehime 宇和島市

"Taizan" is the representative brand of Akamatsu Honke Shuzo. It was named with the wish for "unshakable quality like Mount Tai (Taizan)." It features a mellow mouthfeel where the plump flavor inherent in rice spreads. The aftertaste is refreshing, and the charm is that you never get tired of drinking it. It is a local sake familiar to locals as an evening drink to soothe the fatigue of the day.

Seishin

誠心
Konishi Shuzojo · Ehime 南宇和郡

"Seishin" is the representative brand of Konishi Shuzojo. It pursues sincere sake brewing that reaches the drinker's heart. While reflecting the sweet taste culture unique to the Nanyo region, it features a balanced flavor considering compatibility with meals. It goes well with fresh seafood from Ainan-cho, especially strong-flavored fish dishes such as bonito, and has become indispensable for local dining tables.

Honen

豊稔
Imamura Shuzo · Ehime 四国中央市

"Honen" is the representative brand of Imamura Shuzo. It is filled with the prayer for a bountiful grain harvest and the wish for a fruitful year. Using local rice and water, the carefully brewed sake has a rustic and warm flavor that utilizes the umami of rice. Because you don't get tired of drinking it and it is easy to match with any dish, it is deeply rooted in the lives of local people. It is an indispensable bottle for special occasions such as festivals.

Yamakawaryu

山川流
Umenishiki Yamakawa · Ehime 四国中央市

"Yamakawaryu" is a brand created with free thinking that is not bound by conventions. Not bound by the conventional wisdom of sake brewing, it pursues the optimal brewing method according to the condition of the rice and the climate at that time. Therefore, it is characterized by different flavors and expressions depending on the year, and is gaining popularity as sake where you can enjoy a once-in-a-lifetime encounter.

Sakaya no Nyobo no Nusumizake

酒屋の女房の盗み酒
Umenishiki Yamakawa · Ehime 四国中央市

"Sakaya no Nyobo no Nusumizake" (Sake Stolen by the Liquor Store's Wife) is a brand that is a topic of conversation for its unique name and reliable quality. It was created with the concept of "sake so delicious that a liquor store's wife would want to hide and drink it secretly." The fruity aroma and sweetness, and the sharp acidity are exquisitely harmonious, making it easy to drink and friendly, recommended for women and sake beginners.

Mori no Midori

森の翠
Shinonaga Shuzo Closed · Ehime 四国中央市

"Mori no Midori" is a brand that was brewed by Shinonaga Shuzo. As the name suggests, it was characterized by a refreshing and profound flavor reminiscent of the green of a deep forest. As sake that seemed to reflect the nature of the region, it was once loved by many people.

Himeichie

媛一会
Takeda Shuzo · Ehime 西条市

"Himeichie" is a brand named by combining "Hime" from Ehime and "Ichigo Ichie" (once-in-a-lifetime encounter). Putting the thought of "cherishing a one-time encounter," it is particular about locally grown rice and conducts sake brewing that maximizes the individuality of the rice of that year. The unique and attractive flavor where fresh aroma and the umami of rice spread brings new discoveries every time you drink it.

Yukizakura

雪櫻
Azakura Shuzo · Akita 横手市

Mikunitsuru

御国鶴
Akikawa Shuzo · Ehime 西条市

"Mikunitsuru" is the representative brand of Akikawa Shuzo. It was named with the wish to become a splendid sake that brings honor to the country, and after the crane, a symbol of longevity. It features a gentle mouthfeel and the plump umami of rice, and continues to be loved locally for a long time as sake to accompany meals that is easy to match with any dish. It is an auspicious bottle suitable for celebrations.

Miyosakae

御代栄
Seiryo Shuzo · Ehime 西条市

"Miyosakae" is a traditional brand that has walked with the history of Seiryo Shuzo since its founding. It contains the wish for "the era (the world) to prosper." It features a gentle aroma and a plump and mellow flavor. It can be enjoyed in a wide range of temperatures from cold sake to hot sake, and is deeply loved by locals as local sake that stays close to daily life.

Yoimachihime

宵待媛
Seiryo Shuzo · Ehime 西条市

"Yoimachihime" is a brand named as sake to color a romantic night. Featuring a fruity and gorgeous aroma and gentle sweetness, it is easy to drink even for women. The stylish label design is also attractive, creating a gorgeous dining table. It is also recommended as a dessert sake.

Kikumabijin

菊間美人
Morimatsu Shuzojo · Ehime 今治市

"Kikumabijin" is a local sake that has been loved by the people of Kikuma-cho for many years. It features a refreshing tanrei dry flavor that you never get tired of drinking. It goes perfectly with fresh seafood from Setouchi and enhances the taste of dishes without interfering. It is the best bottle as sake to accompany meals that can be enjoyed either cold or warm.

mar Yukisuzume

mar 雪雀
Yukisuzume Shuzo · Ehime 松山市

"mar Yukisuzume" is a new type of sake brewed with wine yeast. It features a new sensation flavor that fuses fruity acidity like white wine with the umami of sake rice. It goes perfectly not only with Japanese food but also with Western food and cheese. It is a stylish and easy-to-drink bottle that makes you feel the new possibilities of sake.

Otaru Ko

小樽港
Yukinohana Shuzo Closed · Hokkaido 小樽市

Otarukou was a sake brand produced by Yuki no Hana Shuzo. It was one of the representative local sakes of Otaru during the 'Shuzo Ginza' era, which thrived alongside the development of the Otaru Canal since the Meiji period. In the Ironai district, multiple breweries once stood side by side, and the area bustled as a center of Hokkaido's sake culture. Named to symbolize the history of the port city of Otaru and the prosperity of the shipping industry, it remains a notable name in the history of Hokkaido's local sake. Although it vanished due to the decline in sake sales and a shortage of Toji during the Heisei period, it is a historical brand that conveys Otaru's golden age.

Kita no Hohoemi

北の微笑
Kinteki Shuzo · Hokkaido 樺戸郡

Kita no Hohoemi is a Junmai Ginjo sake carefully handcrafted using Shintotsukawa-grown 'Ginpu' sake rice. It features a gentle fruity aroma and a clean, refreshing finish with an excellent smooth throat feel. Best enjoyed from chilled to room temperature, it is a brand with a peaceful taste like a warm smile from the northern land, suiting various dining scenes.

Yokote

横手
Azakura Shuzo · Akita 横手市

Suzumemasamune

雀正宗
Yukisuzume Shuzo · Ehime 松山市

"Suzumemasamune" is a traditional brand that has been loved for a long time. It features a solid umami and richness of rice, yet has a sharp aftertaste. It is recommended for those who prefer the taste of old-fashioned sake. When heated, the umami increases even more, and the compatibility with dishes is also excellent.

Hatsutaka

初鷹
Tokumoto Shuzo · Ehime 伊予市

"Hatsutaka" is the representative brand of Tokumoto Shuzo. It features a gentle aroma and a soft flavor with a good mouthfeel. It is popular among locals as sake to accompany meals that is easy to match with daily meals. Delicious both cold and hot, the flavor you never get tired of drinking adds color to daily evening drinks.

Shimanishiki

島錦
Okushima Shuzo · Ehime 伊予市

"Shimanishiki" is the representative brand that Okushima Shuzo is proud of. It features a gentle flavor where the rich umami of rice and a throat feel with transparency like water harmonize. The generous and warm drinking mouth, which makes you feel the nature of Futami, heals daily fatigue. It is recommended to drink at room temperature or lukewarm sake.

Kotobuki

寿
Hamada Shuzo · Ehime 宇和島市

"Kotobuki" is a brand loved as auspicious sake that adds grace to celebratory occasions. It features a friendly flavor where you can feel the umami and sweetness of rice even though it is refreshing. Since you don't get tired of drinking it and it's easy to match with any dish, you can enjoy it deliciously not only on sunny days (celebrations) but also on daily dining tables.

Takiarashi

瀧嵐
Kochi Shuzo · Kochi 吾川郡

"Takiarashi" is a sake brewed using underground water from the clear Niyodo River, which boasts the best water quality in Japan. Reflecting the characteristics of the transparent water called Niyodo Blue directly in the sake quality, it features a transparent taste without unpleasant flavors, a refreshing and crisp mouthfeel, and smoothness passing down the throat. It brilliantly embodies the "Tanrei Karakuchi" (light and dry) representing Tosa sake, brewing sake that fully utilizes the blessings of the Niyodo River. Known for being the subject of a poem by the poet Yoshii Isamu, "Takiarashi, when I pour this delicious sake, it resembles love, this drunken heart," it continues to protect its taste today as a historic brand loved by many literary figures.

Sora to Umi

空と海
Takagi Shuzo · Kochi 香南市

"Sora to Umi" (Sky and Sea) is a romantic sake brewed using "Space Deep Sea Yeast" that traveled through space and endured the harsh environment of 6,200m deep sea for several months to return alive. It is a brand that can be called a symbol of the creative brewing Takagi Shuzo challenges, characterized by a taste that makes you feel the vitality of yeast that survived extreme environments. With the grand scale of "Space and Deep Sea" as a background, this sake stirs the drinker's imagination toward unknown worlds.