Iroha

"Iroha" is the "OOKURA IROHA" series developed by Okura Honke with a new concept. It was developed as a new style of sake that maintains the umami and acidity of rice from traditional Yamahai brewing while adding transparency and lightness to the aftertaste.
With an approach different from the rich and umami taste of traditional "Kinko" and "Okura", it aims for a taste that appeals to a wider range of people, and is a brand that pursues the balance between tradition and innovation.
Positioned as a new challenge that responds to modern tastes while utilizing the accumulation of technology of Okura Honke, it is a brand that shows the new possibilities of the brewery.