Hoyo

Hoyo is the flagship brand of Uchigasaki Shuzo Store, an auspicious brand named after the Tang dynasty story "Hou Mei Chou You." Meaning "a phoenix singing towards the morning sun," it embodies the wish for the "prosperity of family fortune."
Miyagi Prefecture's oldest brewery, boasting over 360 years of tradition, brews each bottle carefully by hand using super soft brewing water and locally produced rice.
It features a swelling umami and plump containing aroma that spreads from a smooth mouthfeel, a sake quality where you can fully enjoy the original sweetness and umami of the rice.
Under the concept of "sake that matches what you eat everyday and makes you feel relieved when you drink it," they aim for a gentle and reassuring taste.
While protecting the traditional winter brewing techniques of Nanbu Toji, they achieve a balance between tradition and quality, such as winning gold medals at the Annual Japan Sake Awards.
A brand that conveys Miyagi's tradition to the present, loved for many years for its soft sake quality that you never get tired of drinking, staying close to the daily dining table.