Asahibare

Asahibare is a brand that can be said to be the origin of DHC Shuzo, which has been loved in the local Kita Ward, Niigata City (formerly Toyosaka City) for over 100 years since the Taisho era. As a late-night drink that nestles in the daily dining table, it has supported the regional food culture.
In the simple and unassuming taste, a solid umami of rice and a sharp finish that never makes one tired of drinking coexist. It has good compatibility with local home cooking in general and is characterized by a quality with a sense of security that gently nestles no matter what kind of mood you are in. While not flashy, the reliable quality and stability supported by many years of fans tell of the history of the brewery and attachment to the region.