Itaru

Itaru is a brand symbolizing the philosophy of Henmi Shuzo, born out of the pursuit of 'attaining' (Itaru) the essence of sake. Through Sado's cool climate and careful brewing over time, it achieves amazingly sophisticated transparency and softness. It is a brand that can be called the brewery's treasure, which has been passed down as a 'phantom sake' among some enthusiastic enthusiasts.
Its greatest feature is the overwhelming softness of the mouthfeel and the gentle drinking comfort as if it soaks into the body. Rather than relying on flashy aromas, it carefully polishes the original pure umami of rice and pursues the ultimate balance. It is a magic-like sake that invites you to a truly 'blissful time' where excitement spreads with every sip.