Brands

Oomoto rediscovers the origins of Ariga Shuzo's brewing, offering a simple yet deep flavor crafted with traditional skill and spirit. It provides a powerful, earth-like presence and the nourishing umami of original rice.

Shirakawa Tora is a unique brand inspired by the brave tiger of Shirakawa. With an innovative approach leveraging experience from Makkoli brewing, it promotes new possibilities for sake from the land of Shirakawa.

Senkoma is the flagship brand brewed during the coldest months through "Kanzukuri," using abundant groundwater from the Nasu Mountains and selected rice. It is characterized by rich rice umami and a solid structure. Cultivated in the climate of the castle town Shirakawa, its quality has long been loved locally as the "ultimate food-pairing sake." The label features powerful calligraphy by Shoko Kanazawa, symbolizing the brewery's wish for the drinker's happiness. It is a proud local sake where traditional skills create a dignified personality.

Toryu is a new-era flagship brand created with passion by the brewery owner and young craftsmen. The name comes from "Toryu Kenji," the spirit of Shirakawa High School, embodying the ambition and momentum of a dragon ascending to the sky. Using a unique method with a high koji ratio, it achieves a solid rice umami and satisfying body alongside surprisingly crisp finish. The freshness from Nasu Mountain groundwater and the maximized potential of local Shirakawa rice create a transparency that fascinates modern sake enthusiasts.

Hakuyo is the flagship traditional brand named after the image of Shirakawa's sun. Brewed with soft water from the Nasu Mountains, it features a strong and solid dry flavor. With proven quality loved locally for years as a food-pairing sake, it has the versatility to match even richly seasoned dishes. Staying close to daily life in the castle town and coloring celebratory occasions, this sake tells the story of Shirakawa's land and history. It is an inexhaustible, proud tradition of Shirakawa.

Shirakawa Ryu is a brand that expresses the regional character of Shirakawa and the power of a dragon, using local rice and groundwater from the Nasu Mountains. Cherishing traditional brewing methods, it aims for a dignified flavor that inspires the hearts of those who drink it.

Aizu Bandaisan is a sake named after the famous symbolic mountain of Fukushima. Using pure groundwater from the Nasu Mountains and the magnificent natural environment of the Shirakawa Plateau, it achieves a simple yet core-solid flavor. From standard to premium, it is known for its accessibility and reliable quality. It pairs well with local cuisine that could be called Fukushima's soul food, a classic brand loved by the community that evokes images of the hometown with every sip.

"Nonde Miyagare!" (Drink it!) is a provocative brand born from the desire to make sake more accessible and enjoyable for younger generations. The impactful name carries the brewery's confidence that "once you taste it, you'll know its deliciousness." It features a crisp, light, and friendly quality. It sweeps away formal images and proposes new ways to enjoy sake, making it a bright and energetic cup.

Taninokoshi is the flagship brand symbolizing Shirakawa Meijo's tradition and pride. The quality, polished by Nasu groundwater and fresh plateau winds, is truly an "art of water and rice." Centered on Junmai Ginjo, it features an elegant flavor with a harmony of gentle rice sweetness and refreshing crispness. Essential for regional festivities, it is the brewery's proud masterpiece embodying the rich terroir of the Shirakawa Plateau.

Chisuikafujin is a brand named after five essential elements of sake brewing: Earth (Chi), Water (Sui), Fire (Ka), Wind (Fu), and Person (Jin). It expresses the essence of sake born from the resonance of nature's bounty and human skill. It features a pure and powerful taste that simply utilizes the goodness of the ingredients.

Jugetsu is the representative brand of Suzunoi Shuzoten, condensing Ten'ei Village's nature and the craftsmen's passion. Using the rare "Kame-no-o" rice grown by head brewer Isao Nagayama, it is carefully brewed with pure spring water from the hills behind the brewery. It features a sophisticated quality with a harmony of swelling rice umami and a transparently crisp mouthfeel. Its gorgeous and clear taste, praised even in wine magazines, beautifully complements not only Japanese food but also various modern cuisines, making it a masterpiece loved by gourmets.

Hatorigo is a brand that expresses the rich nature and terroir of the Hatori region in Ten'ei Village. It condenses the blessings of the clear air and abundant water sources around Lake Hatori into a transparent and soft mouthfeel.

Suzunoi is the flagship traditional brand bearing the brewery's name. With "longevity (ju)" doubled in its name, it is an essential local sake for regional celebrations and festivities, deeply loved by the community.

Teneizan is a brand named after the rich mountain bounty of Ten'ei Village. Using pure spring water from the woods behind the brewery, it features a simple and transparent taste that directly reflects the village's natural environment.

Hirotogawa, named after the old name of the Shakado River, is a highly acclaimed brand leading the modern sake scene. Owner-brewer Hiroyuki Matsuzaki pursues a meticulous process to draw out the ultimate potential of the ingredients. It is characterized by a soft sweetness that spreads the moment you taste it, a surprisingly smooth mouthfeel, and a pleasant aftertaste. Mainly using Ten'ei-grown "Yume-no-Ka" rice, it embodies a unique balance of delicacy and strength. A masterpiece that accompanies food and brings comfort at any time, thrilling many sake enthusiasts.

Iwase is a community-oriented Junmai brand that luxuriously uses Koshihikari rice grown in Ten'ei Village. While not flashy, it features a harmony of plump rice umami unique to table rice and a modest sweetness within a crisp dry taste. It is a bottle where solid skills shine, enjoyable at any temperature from chilled to warmed. An undercover masterpiece loved locally for many years as a "true regional sake" that colors the daily tables of Ten'ei Village.

Sasanokawa is the traditional flagship brand bearing the brewery's name. Using pure water from Lake Inawashiro, it features a balanced flavor that reflects Fukushima's rich terroir. Within a crisp and clean mouthfeel, a gentle rice umami spreads, offering enjoyment at various temperatures from chilled to warmed. Loved in Koriyama for over 250 years, its pure taste gently accompanies daily meals, delivering a cup that conveys Fukushima's tradition and pride.

Yukikomachi is the flagship brand of Watanabe Shuzo Honten, named after the purity of northern snow and the image of Heian beauty Ono no Komachi. The brewery pursues the pinnacle of "Hojun-Karakuchi" (richly dry). Through low-temperature fermentation utilizing Abukuma's cool climate, they maximize rice umami while maintaining a strong-willed power and elegant crispness. Its quality, evidenced by numerous gold medals at the National New Sake Awards, is an artistic piece of brewing nurtured by the terroir of the Shirakawa and Koriyama regions. A supreme brand where you can enjoy winter's silence and a gorgeous aftertaste in every cup.