ポンシュ

Ponsh

Brands

Jangara

じゃんがら
Taiheizakura Shuzo - Fukushima いわき市

Jangara is a Junmai Ginjo expressing the dynamism of Iwaki's traditional performing art "Jangara Nenbutsu Dancing" in its sake quality. It features a modest yet dignified aroma and a vivid sharp finish that cuts through the palate. A brand full of Iwaki spirit that respects tradition while adding brilliant color to modern dining tables.

Sudare

すだれ
Inaba Shuzo - Ibaraki つくば市

"Sudare" is a brand brewed by Inaba Shuzo that lets you feel the nature of Mt. Tsukuba. It is a historic brewery near Mt. Tsukuba Shrine, and uses spring water from Tsukuba as brewing water. It features a taste where you can feel the plump umami of rice within a clean dryness. As a sake during meals that can be enjoyed in a wide range of temperatures from cold to hot, it has been loved by locals for many years. While protecting traditional methods, they continue brewing sake utilizing the goodness of hand-made, and it is a local sake familiar to worshipers and climbers of Mt. Tsukuba.

Fukuroda Kiko

袋田紀行
Kahokushuzou - Ibaraki 久慈郡

"Fukuroda Kiko" is a brand that bears the charm of Daigo-machi, the location of "Fukuroda Falls," one of Japan's three major waterfalls. It aims for a delicate taste that remains in the heart, like the memories of a trip (kiko) to the falls. Just as Fukuroda Falls shows beautiful expressions in each season, this sake also expresses the pure umami of water and rice nurtured by the rich nature of Okukuji with a smooth and light mouthfeel. Characterized by a faint sweetness and a refreshing aroma, it is loved not only by tourists but also by local people as a friendly brand that symbolizes the rich climate of Daigo-machi.

Bo:

Tonoike Shuzo Ten - Tochigi 芳賀郡

"Bo:" (望) is a strategic and innovative brand launched by young brewers at Tonoike Shuzo Ten to represent the "sake they want to propose for the future of Japanese sake." The pronunciation "bo:" carries the meanings of "hope for the future" (bou) and "Buono" (delicious). The most significant feature of this brand is that all products are Muroka Nama Genshu (unfiltered, unpasteurized, and undiluted) or Muroka Genshu, with the alcohol content set around 16% to balance drinkability with rich umami. The modern profile, which harmonizes freshly pressed freshness, a slight effervescence, and the sweetness of rice, has gained overwhelming support not only from traditional sake fans but also from wine lovers and younger generations. The label design is also extremely stylish, possessing a beauty like interior decor that brightens the dining table. It is a promising brand that "envisions" (nozomu) a new horizon for Japanese sake, reaching from Mashiko to the world.

Kanetamaru

かねたまる
Wakakoma Shuzo - Tochigi 小山市

"Kanetamaru" is a community-oriented brand by Wakakoma Shuzo that has been long loved by local people. The name contains a wish for the prosperity of the brewery and the happiness of the people to "accumulate" (tamaru), and it is cherished as a lucky sake that brings good fortune. Brewed with the rich nature of Oyama City and traditional techniques passed down in the brewery, this sake features an approachable flavor that complements the daily dining table. The simple sweetness of the rice and a balanced, light mouthfeel pair well with any dish, providing a deliciousness you never tire of. The warm attitude of Wakakoma Shuzo, which cherishes the local terroir while evolving with the times, is condensed into this bottle. It is a gentle local sake that warms the heart, perfect for places where smiles "accumulate," such as family gatherings and meetings with friends.

Kanto Kiku

関東菊
Wakakoma Shuzo - Tochigi 小山市

"Kanto Kiku" is a traditional brand that Wakakoma Shuzo has protected since ancient times. It was named with the aim of creating a pure and steadfast flavor, much like the noble chrysanthemum flowers that bloom in the fertile fields of the Kanto Plain. Walking alongside the history of the brewery, this brand is characterized by consistent quality based on long-cultivated brewing techniques and a rich body that evokes a sense of nostalgia. The pride of being the oldest brewery in Oyama City lives on in this bottle bearing the traditional name of "Kiku" (Chrysanthemum). The elegant umami that never tires the palate and the sharp, clean finish have long supported the evening drinks of local people. While not flashy, its honest flavor conveys the careful work in every sip. It is a legitimate local sake that has built the foundation of Wakakoma Shuzo, letting you feel the weight of tradition.

Mutsumi

Sanpuku Shuzo - Tochigi 小山市

"Mutsumi" is another flagship brand of Sanpuku Shuzo, named with the wish for "harmonious interaction and friendly intimacy among people." Throughout its long history since the Meiji era, it has been cherished as a drink that deepens the bonds of people at local gatherings, celebratory occasions, and daily family circles. Using pure groundwater from Oyama City and strictly selected sake rice, the brewery pursues a calm and well-balanced flavor. With each sip, the gentle sweetness of the rice and the smooth mouthfeel unique to traditional methods spread, putting the drinker in a peaceful mood. Its appeal lies in its versatility with various cuisines and its simple yet refined taste that never grows tiresome. The sincere production backed by over 120 years of history brings a pleasant sense of familiarity to the modern dining table. It is a gem of a local sake that warms the heart, perfect for spending time talking with loved ones.

Fuji no Mori

藤の盛
Hirayama Shuzo Ten - Tochigi 大田原市

"Fuji no Mori" is the flagship brand that Hirayama Shuzo Ten has carefully brewed as a local sake of Ohtawara City, Tochigi, since its founding. Its name carries sincere wishes for regional prosperity and dedication to brewing, aspiring to be as beautiful as the wisteria ("Fuji"), a symbol of Japanese beauty, and to remain in its prime ("Mori") forever. The greatest characteristic is its "straightforward flavor," utilizing the pure groundwater of Nasunogahara and the unique personality of local Tochigi sake rice. It achieves an honest quality that never grows tiresome, with a calm, gentle aroma harmonizing with the rich, innate umami of the rice. While not flamboyant, it has been cherished across generations as an essential presence on Ohtawara's daily dining tables and for local festivals and celebrations. It is a traditional taste that stays close to the community—somewhat nostalgic yet with a solid core—conveying the warm passion of the brewers.

Sakura no Sato Kitsuregawa

たまか
Watanabe Shuzo - Tochigi 大田原市

"Sakura no Sato Kitsuregawa" is a brand filled with regional love, brewed by Watanabe Shuzo and bearing the name of Kitsuregawa in Sakura City, a famous cherry blossom spot in Tochigi. It embodies the brewer's desire to express through sake the brilliance and soothing elegance of the cherry blossoms that signal the arrival of spring. Its flavor is characterized by a delicate and soft mouthfeel reminiscent of a row of cherry trees in full bloom. By using high-quality rice from Tochigi and preserving the tradition of hand-brewing, it achieves a gentle sweetness and a transparent quality. It is a gem that is light like a spring breeze, yet leaves an impression with a solid umami core. Developed as a sake symbolizing seasonality and community activities, it brings the joy of appreciating local nature and culture to the dining table. It is truly a brand that brews "local pride," intended for enjoying Tochigi's beautiful scenery with all five senses.

Kyokukou

旭興
Watanabe Shuzo - Tochigi 大田原市

Senkin

せんきん EC
Senkin Distillery - Tochigi さくら市
Senkin

"Senkin" is the world-renowned flagship brand bearing the brewery's name. Meaning "the divine bird that serves the immortals" (a crane), this sake is brewed under the innovative philosophy of "Domaine-ification," expressing the terroir of sake. Its most striking feature is a vivid flavor characterized by a beautiful harmony of wine-like acidity and elegant sweetness, created through traditional methods like Kimoto brewing and the use of Kioke (wooden vats). With series ranging from the contemporary "Modern," the tradition-respecting "Classic," to the ultimate natural "Nature," it infinitely expands the possibilities of food pairing, standing as an exquisite product that has established the standards of 21st-century sake.

Chou Chou Chou

酒酒酒 Chou Chou Chou
Ishii Shuzo - Saitama 幸手市

"Chou Chou Chou" (Sake Sake Sake) is Ishii Shuzo's playful brand crossing French "Chou" (cute/favorite) and "Sake." With the wish for people to jump out of traditional frameworks and enjoy sake more casually, its flavor features a fruity and light mouthfeel that makes you want to enjoy it in a wine glass. A pop and innovative bottle that adds stylish color to daily lifestyle.

Musashino

武蔵野
Asahara Shuzo - Saitama 入間郡

"Musashino" is a brand expressing the rich nature and terroir of the Musashino Plateau where Asahara Shuzo is based. Using clear water moistening this land and strictly selected rice, it is finished into a powerful yet beautiful sake quality with traditional techniques. A local sake overflowing with regional love, somewhat nostalgic yet refined, as if local sceneries come to mind.

Tenranzan

天覧山
Yokozeki Shuzo - Saitama 児玉郡美里町

"Tenranzan" is the representative brand of Yokozeki Shuzo, which has woven a history of over 150 years in Misato Town. Symbolizing sincere brewing rooted in the community, it features a warm flavor where the gentle umami of rice spreads through your mouth. Carefully brewed by a small number of people, this glass enriches daily meals and provides a peaceful time where you can truly relax.

Tenume

天梅
Yokozeki Shuzo - Saitama 児玉郡美里町

"Tenume" is a brand of Yokozeki Shuzo that has been loved for many years while being deeply involved in local festivals and traditional culture. The flavor that utilizes original rice umami and never gets tiring is an essential presence at local festivals and gatherings. An approachable drink that has supported the smiles and bonds of local people, making you feel the terroir of Misato Town.

Kinoene

甲子 EC
Iinuma Honke - Chiba 印旛郡
Kinoene

"Kinoene" is the flagship brand of Iinuma Honke, named because the 12th head was born in the year of Kinoene (Rat). Known for its high-quality sake that is light, urban dry with a sharp aftertaste, it is characterized by a modern taste that emphasizes freshness and sharpness. Brewed by young brewers who will lead the next generation with substantial new facilities, it is a local sake of Chiba that continues to evolve.

Kamakura Shiori

鎌倉栞
Kumazawa Shuzo - Kanagawa 茅ヶ崎市

Kamakura Shiori is a storytelling brand dedicated to all who love the ancient capital of Kamakura. The name 'Shiori' (Bookmark) embodies the wish for this sake to serve as a guide or a keepsake tucked into the pages of one's travel memories. To capture the serene atmosphere of Kamakura's temples and its historical depth, the sake is brewed with a focus on a gentle, soft mouthfeel and an elegant aroma. Highly popular as a souvenir, it offers an emotional flavor that revives the spirit of Kamakura the moment it is poured into a glass. It is a lyrical sake that vividly colors the memories of a journey.

SWEET HEART

SWEET HEART
Inoue Shuzo - Kanagawa 足柄上郡

SWEET HEART is a modern and cute dessert-style sake brand designed to open new doors in the world of Japanese sake. True to its name, it offers a perfect harmony of melting sweetness and fruity acidity that warms the heart from the very first sip. With a freshness reminiscent of fruit wine that challenges traditional sake conventions, it has garnered overwhelming support from those new to sake and female consumers alike. Beyond enjoying it chilled, it can be served over ice or even drizzled over desserts, offering a versatile range of styles. This is a cup full of love, designed to add glamour to a night in Hakone and accompany those special moments of connection with loved ones.

Ofuku Masamune

お福正宗 EC
Ofuku Shuzo - Niigata 長岡市
Ofuku Masamune

Ofuku Masamune is the flagship brand of Ofuku Shuzo. Long cherished as 'the sake that invites happiness,' it has graced many celebrations and special occasions. As a brand from the birthplace of 'Sokujo-moto,' it features a flavor that is clear yet maximizes the rich umami of the rice. Rooted in the spirit of traditional Niigata brewing, its steady, reliable profile has made it a classic Niigata sake loved by many.

Ioshiro

五百代
Ofuku Shuzo - Niigata 長岡市

Ioshiro is a historic brand named with the wish for a family's prosperity and health across generations. Filled with the expert skills of Echigo Toji, this sake offers a gentle sweetness of rice that envelops the drinker in warmth. It is a timeless flavor perfectly suited for shared meals with loved ones.