Fuji no Mori

"Fuji no Mori" is the flagship brand that Hirayama Shuzo Ten has carefully brewed as a local sake of Ohtawara City, Tochigi, since its founding. Its name carries sincere wishes for regional prosperity and dedication to brewing, aspiring to be as beautiful as the wisteria ("Fuji"), a symbol of Japanese beauty, and to remain in its prime ("Mori") forever.
The greatest characteristic is its "straightforward flavor," utilizing the pure groundwater of Nasunogahara and the unique personality of local Tochigi sake rice. It achieves an honest quality that never grows tiresome, with a calm, gentle aroma harmonizing with the rich, innate umami of the rice.
While not flamboyant, it has been cherished across generations as an essential presence on Ohtawara's daily dining tables and for local festivals and celebrations. It is a traditional taste that stays close to the community—somewhat nostalgic yet with a solid core—conveying the warm passion of the brewers.