Brands

"Fuji no Mori" is the flagship brand that Hirayama Shuzo Ten has carefully brewed as a local sake of Ohtawara City, Tochigi, since its founding. Its name carries sincere wishes for regional prosperity and dedication to brewing, aspiring to be as beautiful as the wisteria ("Fuji"), a symbol of Japanese beauty, and to remain in its prime ("Mori") forever. The greatest characteristic is its "straightforward flavor," utilizing the pure groundwater of Nasunogahara and the unique personality of local Tochigi sake rice. It achieves an honest quality that never grows tiresome, with a calm, gentle aroma harmonizing with the rich, innate umami of the rice. While not flamboyant, it has been cherished across generations as an essential presence on Ohtawara's daily dining tables and for local festivals and celebrations. It is a traditional taste that stays close to the community—somewhat nostalgic yet with a solid core—conveying the warm passion of the brewers.

"Sakura no Sato Kitsuregawa" is a brand filled with regional love, brewed by Watanabe Shuzo and bearing the name of Kitsuregawa in Sakura City, a famous cherry blossom spot in Tochigi. It embodies the brewer's desire to express through sake the brilliance and soothing elegance of the cherry blossoms that signal the arrival of spring. Its flavor is characterized by a delicate and soft mouthfeel reminiscent of a row of cherry trees in full bloom. By using high-quality rice from Tochigi and preserving the tradition of hand-brewing, it achieves a gentle sweetness and a transparent quality. It is a gem that is light like a spring breeze, yet leaves an impression with a solid umami core. Developed as a sake symbolizing seasonality and community activities, it brings the joy of appreciating local nature and culture to the dining table. It is truly a brand that brews "local pride," intended for enjoying Tochigi's beautiful scenery with all five senses.

"Chou Chou Chou" (Sake Sake Sake) is Ishii Shuzo's playful brand crossing French "Chou" (cute/favorite) and "Sake." With the wish for people to jump out of traditional frameworks and enjoy sake more casually, its flavor features a fruity and light mouthfeel that makes you want to enjoy it in a wine glass. A pop and innovative bottle that adds stylish color to daily lifestyle.

"Musashino" is a brand expressing the rich nature and terroir of the Musashino Plateau where Asahara Shuzo is based. Using clear water moistening this land and strictly selected rice, it is finished into a powerful yet beautiful sake quality with traditional techniques. A local sake overflowing with regional love, somewhat nostalgic yet refined, as if local sceneries come to mind.

"Tenranzan" is the representative brand of Yokozeki Shuzo, which has woven a history of over 150 years in Misato Town. Symbolizing sincere brewing rooted in the community, it features a warm flavor where the gentle umami of rice spreads through your mouth. Carefully brewed by a small number of people, this glass enriches daily meals and provides a peaceful time where you can truly relax.

"Tenume" is a brand of Yokozeki Shuzo that has been loved for many years while being deeply involved in local festivals and traditional culture. The flavor that utilizes original rice umami and never gets tiring is an essential presence at local festivals and gatherings. An approachable drink that has supported the smiles and bonds of local people, making you feel the terroir of Misato Town.

Kamakura Shiori is a storytelling brand dedicated to all who love the ancient capital of Kamakura. The name 'Shiori' (Bookmark) embodies the wish for this sake to serve as a guide or a keepsake tucked into the pages of one's travel memories. To capture the serene atmosphere of Kamakura's temples and its historical depth, the sake is brewed with a focus on a gentle, soft mouthfeel and an elegant aroma. Highly popular as a souvenir, it offers an emotional flavor that revives the spirit of Kamakura the moment it is poured into a glass. It is a lyrical sake that vividly colors the memories of a journey.

SWEET HEART is a modern and cute dessert-style sake brand designed to open new doors in the world of Japanese sake. True to its name, it offers a perfect harmony of melting sweetness and fruity acidity that warms the heart from the very first sip. With a freshness reminiscent of fruit wine that challenges traditional sake conventions, it has garnered overwhelming support from those new to sake and female consumers alike. Beyond enjoying it chilled, it can be served over ice or even drizzled over desserts, offering a versatile range of styles. This is a cup full of love, designed to add glamour to a night in Hakone and accompany those special moments of connection with loved ones.

Ofuku Masamune is the flagship brand of Ofuku Shuzo. Long cherished as 'the sake that invites happiness,' it has graced many celebrations and special occasions. As a brand from the birthplace of 'Sokujo-moto,' it features a flavor that is clear yet maximizes the rich umami of the rice. Rooted in the spirit of traditional Niigata brewing, its steady, reliable profile has made it a classic Niigata sake loved by many.

Ioshiro is a historic brand named with the wish for a family's prosperity and health across generations. Filled with the expert skills of Echigo Toji, this sake offers a gentle sweetness of rice that envelops the drinker in warmth. It is a timeless flavor perfectly suited for shared meals with loved ones.

Yamakoshi is a Junmai Ginjo brand that embodies the pride of the Yamakoshi district—a hidden gem in Chuetsu recognized as a National Agricultural Heritage site. It is made using 100% Gohmanyakoku rice, raised with motherly care by local farmers in high-altitude terraced fields where the air feels divine. The sake is as clear as a fresh breeze over the terraces, yet possesses a flavor reflecting the rice's powerful vitality. The passion of the people who protect the traditions of bullfighting, Nishikigoi (koi fish), and the beautiful satoyama landscape is distilled into every drop.

Chiyo no Miyako is an elegant brand named with a wish for the eternal prosperity of the capital. It is characterized by a sophisticated and dignified flavor nurtured by the pure waters of Echigo. Balancing deep umami with a sharp finish, this sake evokes a sense of quiet inspiration, making it ideal for special moments.

Nihon no, Osake is an ultimate blended sake brand produced by the Niigata Sake Brewers Association Takada Branch, transcending the boundaries of individual breweries. Prestigious breweries in the Joetsu region team up to pursue the best blends where the personalities of each brewery resonate. This brand has achieved surprising and unprecedented collaborations, such as Chiyo no Hikari x Ayu Masamune and Myokosan x Chibitagawa. By layering traditional techniques cultivated by each brewery, this series brings depth and new discoveries that cannot be expressed by a single brewery alone. It is a challenging endeavor that symbolizes new possibilities for the sake culture of Joetsu.

Pirouette is a modern brand by Chiyo no Hikari Shuzo that proposes 'new ways to enjoy sake.' As the name suggests (meaning 'spin' or 'turn' in French), its aroma dances in the glass, bringing a light rhythm to the dining table. It is characterized by a fruity, floral aroma and a refreshing acidity reminiscent of white wine. Filled with the brewery's playful spirit and willingness to challenge, it is aimed at those unfamiliar with sake or those wishing to enjoy pairings with Western cuisine. Please enjoy this 'light pirouette' that brightly colors everyday life in a glass.

Kame no O is the pinnacle brand of Kusumi Shuzo, fructifying the ultimate commitment to the resurrected miraculous sake rice 'Kamenoo.' Reviving the once-lost legend to the present and rewriting the history of sake, its quality has established a fixed evaluation of the highest rank both domestically and internationally. Its taste, where the potential of rice is sublimated to the limit by long-term low-temperature fermentation, is noble and infinitely delicate. It boasts a unique artistic quality where sophisticated umami layers multiple times along with a flowery aroma. It is a masterpiece of Kusumi Shuzo that exudes a serene dignity, making one feel the mysterious vitality residing in every grain of rice and every drop of water.

Derived from the name of the founding brewer, Kisaburo Hirasawa, this traditional brand conveyed the origins and pride of the brewery's foundation. Inheriting the lineage originally known as "Kisaburo's Sake" by local connoisseurs, it continued to express the spirit of Noshiro across generations. Though production has ended, this sake carrying the founder's name embodied a sincere devotion to quality and symbolized the passionate, turbulent history of the brewery.

Oniyasha is a powerful brand of Hokusetsu Shuzo with a background of mysterious traditional culture of Sado, the village of Noh drama. The taste, which combines strength like an 'Oni' (demon) and glamour like a 'Yasha' (yaksha), has a depth that shakes the soul. In particular, the Genshu (undiluted sake) types brewed carefully using Sado-produced rice are characterized by a profound finish where the strong drinking response and the umami of rice resonate directly. You can enjoy a dignified tension and deep lingering finish like the sound of a Noh flute echoing in silence. It is a one-of-a-kind sake born from the resonance of Sado's severe nature and high-status culture.

Kangen is a brand by Sado Hakko that condenses the charm of traditional Doburoku. The grainy texture of rice, the faint acidity derived from fermentation, and natural sweetness are harmoniously balanced. Created with the idea of 'conditioning from inside the body,' this sake makes one feel the strength of fermented foods, often called 'drinkable IV drip.' Its simple yet sophisticated taste is somewhat nostalgic and yet new, an exquisite product for directly tasting the rich harvest of Sado.

KING OF MODERN LIGHT is a premium line proposed by Mineno Hakubai Shuzo that pioneers a new horizon for sake. As the English branding symbolizes, it pursues tastes that transcend traditional frameworks and resonate with modern food culture and global sensibilities. As the name suggests, it is characterized by an amazingly light and fruity mouthfeel, yet the aftertaste has a certain sharpness where the technology of the brewery shines. Along with the modern label design, the style of enjoying the aroma in a wine glass suits it well, attracting hot attention from people drinking sake for the first time and gourmets around the world. Bearing the name 'Modern Light,' this brand is a bottle full of hope for the future released by a brewery with 400 years of history.

"Yoshidagura u" is an innovative brand aiming to become a next-generation standard. The 'u' stands for 'Ushio' (gentle/warm) and 'You,' reflecting sakes intended for the individual drinker. Despite its low alcohol content, it offers complex acidity derived from the Yamahai method and a fresh umami finish, providing a modern experience similar to enjoying wine. This series opens a new door for the future of sake.

"Oku-Noto no Shiragiku" is the masterpiece of Hakutou Shuzoten, embodying the inherent 'gentleness' and 'beauty' of sake. Featuring an elegant aroma like a white chrysanthemum and a mellow, fine-grained umami that fills the palate before fading gracefully, its character mirrors the refined beauty of Wajima Lacquerware. It is a supreme food companion that gently enhances any dish.

"Ikegetsu" is the pride of Toriya Shuzo, breathing with the bravery of its namesake legendary horse and traditional craftsmanship. Featuring superb crispness from Mount Hakusan's underflow water and a flavor where rice umami resonates directly, it offers incredible stability as a food companion. Brewed with sincere gratitude for Noto's bountiful harvest, its taste is full of a noble purity and warmth that straightens one's posture with every sip.

"Echizen Enryu" is one of the brands brewed by Kubota Shuzo against the backdrop of Maruoka's climate and history. The tradition of handmade brewing and commitment to water and rice are alive, allowing you to enjoy unique flavors tailored to each concept. Brewed with the aim of being a cup that remains in the drinker's heart, walking along with Fukui's food culture.

"Yubae" is a brand named with the image of the beautiful sunset scenery of Hida Takayama. The brewing technology with 200 years of tradition harmonizes with the blessings of nature in Hida, creating a taste that touches the heart.

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