Brands

The brand name "Hyakusho" contains deep respect for the "Hyakusho" (farmers) involved in rice cultivation and a wish to make drinkers smile (the reading "Hyakusho" can also mean a hundred smiles). Symbolizing the close link between agriculture and sake brewing, it is a brand that recalls the rural landscape of Higashiomi and the warmth of the people. Its taste, carefully brewed with regional rice, is simple but makes you feel the strength of the soil and the vitality of the rice. It is a cup filled with gratitude and joy, loved locally along with the brewery's history.

"Inatama" is the representative brand of Okuno Shuzojo, containing affection and gratitude for sake as the "gourd/gem of rice," namely the crystal of rice. A local sake that maximizes the power of sake rice nurtured in the rich granary belt of Higashiomi with local clear water. Its greatest characteristic is its simple, nourishing taste that you never get tired of and that nestles close to daily life. It is a bottle that is a pride of the local people, where the scenery of ripening and shining rice ears and traditional sake brewing have come to fruition.

"Kiryuyoshi" is a brand symbolizing dignity and high quality, meaning "Good character/looks" (Kiryoyoshi) with a play on words. Developed as a Junmai brewing that makes you feel the umami of rice firmly, it is characterized by a traditional taste where careful manual work shines. It can be enjoyed in a wide range of temperatures from cold to warm, and has an exquisite balance that complements the taste of dishes as a meal-time sake. It is a neat and comfortable cup filled with the brewery's thoughts.

"19-year-old Sake" is a special project product brewed by young people on the verge of turning 20, experiencing sake brewing over a year. It contains the brewery's hot desire for the new generation to know the charm of sake and inherit traditional culture. A fusion of youthful sensitivity and brewery technology, it is characterized by a fresh yet firm taste. It is a limited edition monumental brand where hope for the future and passion for making a bottle of sake are condensed.

"Daijiro" is the main brand of Hata Shuzo, named after the founder, using 100% rice from Shiga Prefecture. It maintains a strong commitment to contract-cultivated rice. Hand-made washi labels carefully crafted one by one at a local welfare facility symbolize the sincerity and warmth put into the sake. The sharp taste brought by the clear water of the Suzuka Mountains and the powerful umami inherent in rice harmonize, embodying a true "local sake." It is a supreme bottle representing Higashiomi, where bonds with the community, respect for rice, and the brewer's passion have come to fruition.

"Yoikomachi" (Drunken Beauty) is the representative brand of Nishida Shuzo, bearing a refined and elegant name reminiscent of a beautiful woman tipsy on sake. Within the historical post town culture of Koka and Minakuchi, it has been loved for many years as a cup to heal the fatigue of travel and enjoy peacefully. As the name suggests, it is characterized by an elegant and refined mouthfeel and a taste where the soft umami of rice harmonizes. It is an emotional local sake that colors daily life gorgeously, with the nature and history of Koka alive.

"Sakuragochi" (Cherry Blossom Easterly Breeze) is a seasonal brand of Mifuku Shuzo with the theme of "Kochi," the east wind that heralds spring. Like the comfortable breeze blowing under full-bloomed cherry blossoms, it is characterized by a quality that is gorgeous yet gently enveloping. Nesting close to the hearts of people celebrating the arrival of spring, it expresses the joy of the season in a cup of sake. A refined bottle where a clear mouthfeel and elegant aroma gorgeously color spring feast seats.

"Masanobu" is one of the lineups of Mifuku Shuzo, named after unwavering belief and sincere attitude. Focusing on history and tradition, it has the philosophy of pursuing reliable quality through careful brewing. By putting the brewer's soul and sincerity into each bottle, it aims for an authentic taste that is loved for a long time. A cup that makes you feel trust and pride, where strong conviction and deep umami harmonize.

"Shinobi" is a brand that projects the spirit of "Shinobi" (ninja) into sake brewing, against the background of the history and culture of Minakuchi, the home of Koka ninjas. It overlaps the spirituality of ninjas, who brew high-quality sake quietly but surely, with the sincere attitude of the brewery. Characterized by unique branding that emphasizes regionality and appeals to domestic and foreign tourists and ninja fans. An intellectual cup where sharp sharpness and deep umami coexist, making you feel the mysterious climate of Koka.

"Minakuchijo" is a brand bearing the name of a historical symbol built as a lodging for the Shogunate family and later became the domain office of the Minakuchi Domain. It expresses the pride and historical weight of Minakuchi, which flourished as a castle town in the Edo period, in the form of sake. Brewed aiming for a dignified character and grand taste suitable for its prestigious name. Symbolizing regional identity, it is a traditional bottle loved by history fans and local people.

Fuyuhanabi is a brand from Kobayashi Shuzo that combines elegance with strength. Like winter fireworks illuminating the night sky in harsh cold, it features a fragrant taste that bursts within a dignified sake quality. Through craftsmen's careful handmade process, it elegantly expresses the potential of Hokkaido rice, making it a sake suitable for celebrations and gifts.

Jurei is an aged sake series developed by Ishikawa Shuzo Store, featuring 3-year and 5-year aged Junmai Ginjo. Through long-term aging, the umami of the rice is concentrated, characterized by a mellow and deep flavor. You can enjoy the unique aroma created by aging and the complex flavor cultivated over time.

Kitakamigawa is the representative brand of Ishikawa Shuzo Store, named after the Kitakami River that flows through Ishinomaki. Developing a wide lineup including Daiginjo, Ginzukuri Junmai, Junmai, and Honjozo, they aim to brew sake that accompanies the food culture of Ishinomaki with each sake quality. Although it became commissioned brewing after the earthquake, it inherits the tradition and pride as a local sake of Ishinomaki.