Hyakusho

The brand name "Hyakusho" contains deep respect for the "Hyakusho" (farmers) involved in rice cultivation and a wish to make drinkers smile (the reading "Hyakusho" can also mean a hundred smiles).
Symbolizing the close link between agriculture and sake brewing, it is a brand that recalls the rural landscape of Higashiomi and the warmth of the people.
Its taste, carefully brewed with regional rice, is simple but makes you feel the strength of the soil and the vitality of the rice.
It is a cup filled with gratitude and joy, loved locally along with the brewery's history.