Brands

"Kyokujitsu" (Rising Sun) is a representative brand of Fujii Honke, containing the wish to be a presence that brightly illuminates the drinker's life, with momentum like the rising morning sun. Using Shiga-grown rice and brewed with methods that take time and effort, such as traditional "Kimoto-zukuri," the sake achieves a magnificent harmony of rice umami and powerful acidity. The taste, which deepens further through aging, can be enjoyed in a wide range of temperatures from cold to hot, enhancing the richness of food. While conveying a sense of history and prestige, it is a gem filled with soul that constantly pursues authentic deliciousness.

"Gokai" is a brand within the Sho Chiku Bai brand that especially pursues "Dryness" (Karakuchi) with outstanding drinkability. Its greatest features are its dignified, clean throat-feel and the vivid finish the moment you take a sip, allowing for hearty enjoyment in any situation. Specifically, the flavor expansion when served as hot sake is magnificent; warming it further enhances the umami unique to dry sake and provides deep satisfaction. Possessing the strength to handle fatty dishes as well, it is a bottle chosen by many sake aficionados as an indispensable companion for evening drinks.

"Sho Chiku Bai Ten" is a sake that achieves both plump umami and a clean aftertaste at a high level through the uniquely developed "Two-stage Yeast Brewing." This technology, pursuing both richness and finish simultaneously, realizes a balanced taste that goes well with any dish, enriching daily evening drinks. Combining reliable quality and approachability, it is loved in many households across generations as a delicious sake that nestles close to daily life. Adding modern wisdom to traditional techniques, it is a long-selling brand of peace and satisfaction that delivers comfortable moments.

Shinzeki is one of the brands brewed by Hirakou Shuzo, producing sake loved locally as a local sake of Ishinomaki.