Echigo no Choja

Echigo no Choja is a community-based brand of Niigata Meijo, bearing a name that symbolizes the rich nature and prosperity of Niigata (Echigo). It pursues a refinement typical of Niigata sake, where the inherent flavor of rice lives, providing a plump umami while the aftertaste vanishes smoothly.
Insisting on local ingredients from Ojiya and brewed with techniques cultivated over many years, this sake is supported as a high-quality bottle that adds flair to daily meals. Its versatile flavor, good both chilled and warmed, connects regional bonds and warmly envelops dining scenes, truly a brand concentrating the blessings of Echigo.