Jozen Mizu no Gotoshi

Jozen Mizu no Gotoshi is an innovative brand that threw a stone into the history of sake, pushing Shirataki Shuzo to global prominence. Its name is derived from Laozi's words 'Jozen wa Mizu no Gotoshi' (the best way of life is to be like water), pursuing the ultimate purity that stays close to any person or dish and never asserts itself too much.
The clarity as pure as snowmelt water and surprisingly light and smooth throat hit are the culmination of the philosophy that 'sake should be drinkable like water.' Its refined taste, which is friendly to sake beginners and even impresses experts, has become a standard in the modern sake scene. It is a symbol of Shirataki Shuzo that connects people's hearts with flexibility like water, crossing eras and borders.