Hatsumago

Hatsumago is a famous brand representing Yamagata, filled with joy and affection, named in the early Showa period to celebrate the birth of the family's first son.
Brewed entirely through the Kimoto method, its flavor perfectly balances the mellow richness produced by natural lactic acid with a beautiful crispness that glides down the throat.
From the sharp dry taste symbolized by the classic "Makiri" to supreme Junmai Daiginjo, it continues to be loved across generations as a "source of joy" that makes drinkers happy in any scene.