Hirai Rokuemon

A brand bearing the name of the brewery owner inherited from the first generation, it is a new series designed by the 16th generation owner, Yuki Hirai. With the concept of "a juicy taste woven by rice and yeast," it aims for sake that is loved by the younger generation through modern sake quality design.
With a flavor where fruity aroma and rice umami harmonize, it goes well with meals and is a versatile brand that can be enjoyed in various scenes. It expresses the attitude of Kikunotsukasa Shuzo, which does not fear innovation while inheriting tradition.