Brands

"Kikutsuru" is a brand of Shirai Jozo that was loved for many years as a local sake of Toyokawa City. Its name symbolizes elegance and good luck, and it was cherished as a sake essential for regional gatherings and celebratory occasions. Although it is no longer produced due to the brewery's closure, its flavor deeply rooted in the community is remembered as a part of the regional brewing culture.

"Hime Kaido" is a brand of Shirai Jozo named after the historic road passing through Toyokawa City. It featured an elegant and approachable flavor that matched the image of the road where many travelers passed as an alternative to the Tokaido. Although no longer produced, the name continues to live along with the memory of Toyokawa as a brand that tells the history of the region today.

"Choyo" is a traditional brand that Maruishi Jozo has protected since its founding. It is a prestigious name that was once also brewed in the famous sake district of Nada during the Meiji era, and was lightened again in the miracle brewery that survived the Okazaki air raid. Fusing "intuition" nurtured by 330 years of history with latest technology, it is a brand serving as the backbone of Maruishi, providing a nostalgic yet deep flavor that stays close to the tastes of the era.

"Tokugawa Ieyasu" is the supreme Daiginjo of Maruishi Jozo, holding the pride of his birthplace, Okazaki. Polishing the king of sake rice "Yamada Nishiki" to the limit, it is brewed without any compromise. The history of winning 14 gold medals in the National New Sake Appraisal is proof of overwhelming quality worthy of the "Tenkabito" (ruler of the nation). It is a masterpiece with a dignified aroma and delicate umami harmonized, enjoying unwavering popularity also as a gift.

"Sandayu" is a brand that conveys the traditional brewing techniques and spirit of Maruishi Jozo to the modern era. Valuing the "warmth of handmade brewing" cultivated in over 330 years of history, it pursues a flavor with a solid core that is simple yet never tiring to drink. It is a bottle that provides reliability and familiarity, blending into local life.

"Tokugawa no Hana" is a brand that expresses the gorgeous history and culture of Okazaki, the land linked to Tokugawa Ieyasu. While making you feel the weight of history, it features a light and elegant sake quality that adds glamor to modern tables. It is a bottle that staged a refined (miyabi) moment, making you feel the pride and tradition of the Tokugawa family.

"Sushi" is a brand brewed to pursue perfect compatibility with the representative Japanese food, sushi. Its merit lies in a gentle aroma that does not interfere with the taste of ingredients and a sharp finish that cleanly washes away fatty sushi toppings. It is a definitive food-pairing sake from the historic Okazaki brewery, richly coloring your daily delicious moments.

"Banzai" is a brand brewed to decorate celebratory occasions, fitting its name full of auspiciousness. Along with the name symbolizing good luck, it features a gorgeous and mature flavor that is approachable for everyone. It is a bottle symbolizing happiness that adds glamor to important milestones and banquets, brewing harmony among people.

"Maruishi Kinsei" carries the brewery's own name and is a work of confidence into which all the pride and technology since founding have been poured. It achieves both the dignity of carrying 330 years of tradition and a solid quality that meets the drinker's expectations. It is a brand condensing the sincere attitude of the historic Maruishi Jozo, changing a daily moment into something a bit luxurious.

"Nito" (Two Rabbits) is the new flagship of Maruishi Jozo, born in 2015 under the bold concept of "Only he who chases two rabbits gets both." It pursues the simultaneous achievement of seemingly contradictory elements such as "taste and aroma," "acidity and umami," "heaviness and lightness," and "sweetness and dryness" at an extreme balance. Featuring freshness, a clean finish, and perfect fusion with food, its quality transcends traditional brewing frames and continues to fascinate enthusiasts worldwide.

"Marukame" is a highly auspicious brand carrying the name of the "turtle," which is considered a symbol of longevity and prosperity in traditional Japanese culture. Using traditional techniques valued by Maruishi Jozo, it features a solid and stable umami and a pleasant long-lasting afterglow. It is the perfect sake for occasions wishing for long-lasting happiness, such as family gatherings or celebrations of longevity.

"Niko" is a unique brand named after the "Golden Orcas" (Kinshachi) of Nagoya Castle, expressing the symbol of Aichi Prefecture. By carrying the local symbol, it transmits the climate and pride of Aichi to the world. Featuring an approachable yet powerful flavor, it contains the spirit of community-based brewing that stays close to people who love the region.

"Oizumi" is an extremely delicate and pure brand evocative of wild cherry blossoms symbolizing Japanese aesthetics and clear spring water. Its quality, with transparency nurtured by the pure water of the Yahagi River, features a gentleness that touches the heart. It is a bottle full of emotion that you want to enjoy quietly while feeling the transition of the four seasons.

"Aoi no Kaze" (Wind of the Hollyhock) is named after the Tokugawa family crest, "Mitsuba Aoi," and refreshingly expresses the history of Okazaki, the land linked to Lord Ieyasu. Its name evokes a refreshing breeze blowing through the streets of Okazaki, featuring a dignified and atmospheric flavor. It is a bottle filled with the pride of honoring Okazaki's history and passing it on to the next generation.

"Mikawa Bushi" (Mikawa Samurai) is a local sake embodying local production for local consumption, enjoying overwhelming support within Aichi Prefecture, especially in the home of Okazaki. Its merit lies in a powerful yet sincere flavor reminiscent of the strong spirit of Mikawa samurai who supported Lord Ieyasu. Brewed with local rice and water, it is a soulful brand loved by local people, as if you are tasting the climate of Okazaki itself.

"Sonnoh" is the flagship brand inheriting the spirit of Yamazaki Goshi Gaisha since its founding. Impressed by the inscription "Sonnoh Hobutsu" (Revere the Emperor, Worship Buddha) at the nearby ancient temple Yusho-ji, it was named after it. Using 100% Aichi-grown rice and brewed with traditional Nanbu Toji techniques, this sake features a sharp dryness and deep umami from low-temperature aging. Combining the strength and dignity born of the Mikawa climate, it demonstrates its true value across a wide range of temperatures, from chilled to warmed.

"Gengen" is a premium brand used by Yamazaki Goshi Gaisha only for specific products. As its name suggesting a "phantom" implies, it features rarity and limited distribution through specialty stores. Valuing traditional hand-crafting processes, it achieves a refined aroma and transparent flavor. Known to those in the know as an exquisite bottle for gifts or special occasions.

"Oku" is a limited brand through which Yamazaki Goshi Gaisha pursues the pinnacle of quality. Expressing the "depth" (oku) of Mikawa's rich nature, this sake achieves an extremely mellow and profound flavor through carefully selected rice and delicate temperature control. Its history of awards at various competitions back its quality, making it an object of admiration for sake fans as an "attainable supreme bottle" that is difficult to obtain.

"Ayuchi" is a brand that expresses the eternal history and climate of Aichi, derived from "Ayuchigata," an ancient name for Aichi Prefecture. Its name, even composed in the Manyoshu (the oldest Japanese poetry collection), symbolizes the abundant water and blessings of this land. Featuring a clear flavor evocative of a pure city of water, it is as if Yamazaki Goshi Gaisha, which values local culture, is reviving ancient memories in the present day.