Bishonen

Bishonen is a sake brewery located in Kikuchi City, Kumamoto Prefecture, brewing sake in the rich natural environment of the Kikuchi River basin. It uses subterranean water from the Kikuchi River for brewing, and the pure water quality brings clarity and softness to the sake. Sake rice is primarily sourced from Kumamoto Prefecture, practicing brewing that takes advantage of the regional climate and terroir. The striking name "Bishonen" (beautiful youth) expresses the brewery's philosophy of pursuing beautiful and pure sake quality. While preserving traditional techniques and incorporating new sensibilities, the brewery produces brands beloved by a wide range of generations.