Brands

Murayu is a revolutionary brand that shook the sake world by challenging Niigata's 'Tanrei Karakuchi' (light and dry) market with the new concept of 'elegant sweet style.' Its taste, inspired by 'Wasanbon' sugar, has no stickiness like sugar, and multi-layered sweetness and a clean finish that disappears quickly coexist. Details such as rice type, polishing ratio, sake meter value (SMV), and acidity are not disclosed at all. This mysterious policy is the strong belief of owner Mr. Murayama, who wants people to 'throw away prejudices called specs and purely enjoy the deliciousness felt by the tongue.' By adopting ranking like German wine (Black, Navy, Akane, etc.), it continues to propose new ways to enjoy sake. Coupled with the rarity created by limited distribution, it is a brand that can be called a pioneer of the sweet sake boom, making sake fans across the country enthusiastic.

A brand characterized by friendly naming and sake brewing rooted in the region. With a taste that matches the rich nature and food culture of Oshu (Southern Iwate region), it was loved as a sake coloring the daily dining table.

AWANAMA is an innovative sparkling cloudy Namazake brand where the latest technology and traditional beauty are fused. The biggest feature is the adoption of original high-pressure processing technology (HPP) that can maintain the freshness of Namazake at room temperature without any heat sterilization (Hiire). The fruity and fresh aroma, as if tasting the freshly squeezed one on the spot, and the stimulation of fine carbon dioxide gas pop comfortably. Also, the modern design PET bottle container with a hemp leaf motif won Italy's 'A' Design Award.' It is a flagship that symbolizes the brewery's challenge, renewing the conventional image of sake and making it possible to enjoy Namazake in every scene around the world.

Hatsuhana is a brand full of emotion named after the splendid cherry blossom trees blooming along the Kaji River in Shibata City. Its taste embodies the philosophy of 'balance over assertion' and has been loved locally for many years as an existence that gently colors the daily dining table. By suppressing excessive floral aroma and sweetness, the sake quality where the original umami of rice and gentle acidity are exquisitely harmonized accompanies any dish softly. Just like the 'first flower that blooms in that year,' it is a sake with refined dignity that delivers a refreshing spring breeze to the drinkers' hearts.

Kanemasu is a traditional flagship brand named after the brewery. It continues to protect the orthodox taste nurtured by the rich land and water of Shibata. Its name is a symbol of the brewery's history, pride, and deep respect for the land. Based on approachable sake quality rooted in the region, it is attractive for its transparency that never tires the drinker and a certain presence that complements meals. While valuing tradition, it constantly continues quality improvement adapted to modern needs and is loved across generations as a bottle indispensable for the daily life of local Shibata people.

Ichishima is a brand bearing the name of the founding family, symbolizing the origin and pride of the brewery. The long history of the Ichishima family, which flourished as wealthy farmers in Shibata, and the tradition of sake brewing cultivated for over 230 years are concentrated in every drop. While the 'Aumont' brand is in charge of innovation and glamor, 'Ichishima' plays the role of conveying deeper and more profound traditional beauty. Its taste, which brings out the umami of rice to the maximum, is the identity of the brewery itself. While making one feel the weight of history, its sophisticated balance that harmonizes with modern dining tables is deeply trusted by many enthusiasts.

One of Tenpyo's brand lineup, characterized by a brand name evocative of a clear blue sky. Although it is no longer produced, it is recorded as part of the history of Iwate's sake culture.

Oshirooyama is a local sake named after Mt. Gagyu (Murakami Castle ruins), which is a symbol of Murakami. It is a standard taste that colors daily tables and has been friendly to local Murakami residents for many years. It is brewed with locally produced rice carefully polished and the refined skills of Miyao Shuzo. Rather than gorgeousness, it emphasizes stability and a taste one never tires of, and its clean mouthfeel and moderate umami are attractive. Whether cold or hot, its deliciousness stands out, and it boasts outstanding compatibility with local hometown dishes and simply seasoned home cooking. It is a brand that provides a sense of relief and security as if recalling the scenery of Murakami.

Koshi no Hakusetsu is a flagship brand that Yahiko Shuzo is proud of. It's a sake that expresses the winter tranquility of snow country and the clean blessings of water waiting for spring in the sacred land of Yahiko. While maximizing the umami of rice from Niigata Prefecture, the aftertaste is clear as far as possible, achieving a sharp finish as fleeting and beautiful as snow. The calm and elegant aroma gently complements dishes, and one can enjoy different expressions depending on the temperature range from cold to lukewarm. The delicate and dignified taste, as the name suggests, has the integrity and beauty like white snow piled up on Echigo's mountains and is a masterpiece loved not only by local Yahiko but also by many enthusiasts.

Yahiko Aikoku is a brand packed with regional passion, brewed using 100% of the phantom sake rice 'Aikoku' revived in Yahiko. Local farmers and the brewery worked together to revive the historical variety discovered in Yahiko during the Meiji era to the present day. It is characterized by strong umami full of wildness unique to 'Aikoku,' solid body, and deep acidity. While letting one feel the strength nurtured by Yahiko's soil and climate, it also has a refined style by adding Yahiko Shuzo's delicate skills. Beyond being just sake, it is a one-of-a-kind sake that can only be brewed in Yahiko, connecting regional history and pride to the next generation.