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Ponsh

Brands

Ichishima

市島
Oumonshuzou - Niigata 新発田市

Ichishima is a brand bearing the name of the founding family, symbolizing the origin and pride of the brewery. The long history of the Ichishima family, which flourished as wealthy farmers in Shibata, and the tradition of sake brewing cultivated for over 230 years are concentrated in every drop. While the 'Aumont' brand is in charge of innovation and glamor, 'Ichishima' plays the role of conveying deeper and more profound traditional beauty. Its taste, which brings out the umami of rice to the maximum, is the identity of the brewery itself. While making one feel the weight of history, its sophisticated balance that harmonizes with modern dining tables is deeply trusted by many enthusiasts.

Shiunnohikari

しうんの光
Fujinoishuzou - Niigata 新発田市

Hokusho

北翔
Taiyoushuzou - Niigata 村上市

Koshi no Shoro

越乃松露
Taiyoushuzou - Niigata 村上市

Koshi no Tamashii

越の魂
Taiyoushuzou - Niigata 村上市

Sessenka

雪先花
Taiyoushuzou - Niigata 村上市

Higan

鄙願
Taiyoushuzou - Niigata 村上市

Muso

無想
Taiyoushuzou - Niigata 村上市

Echigoryu

越後流
Taiyoushuzou - Niigata 村上市

Nihonkoku

日本国
Taiyoushuzou - Niigata 村上市

Suzugataki

鈴ヶ瀧
Taiyoushuzou - Niigata 村上市

Koshi no Senami

越乃瀬波
Taiyoushuzou - Niigata 村上市

Sekkako

雪華光
Taiyoushuzou - Niigata 村上市

Soten

蒼天
Tenpyo Closed - Iwate

One of Tenpyo's brand lineup, characterized by a brand name evocative of a clear blue sky. Although it is no longer produced, it is recorded as part of the history of Iwate's sake culture.

Jun-Echigo

純越後
Taiyoushuzou - Niigata 村上市

Koshi no Wakishimizu

越乃湧清水
Taiyoushuzou - Niigata 村上市

Oshirooyama

お城山
Miyaoshuzou - Niigata 村上市

Oshirooyama is a local sake named after Mt. Gagyu (Murakami Castle ruins), which is a symbol of Murakami. It is a standard taste that colors daily tables and has been friendly to local Murakami residents for many years. It is brewed with locally produced rice carefully polished and the refined skills of Miyao Shuzo. Rather than gorgeousness, it emphasizes stability and a taste one never tires of, and its clean mouthfeel and moderate umami are attractive. Whether cold or hot, its deliciousness stands out, and it boasts outstanding compatibility with local hometown dishes and simply seasoned home cooking. It is a brand that provides a sense of relief and security as if recalling the scenery of Murakami.

Koshi no Hakusetsu

越乃白雪
Yahikoshuzou - Niigata 西蒲原郡弥彦村

Koshi no Hakusetsu is a flagship brand that Yahiko Shuzo is proud of. It's a sake that expresses the winter tranquility of snow country and the clean blessings of water waiting for spring in the sacred land of Yahiko. While maximizing the umami of rice from Niigata Prefecture, the aftertaste is clear as far as possible, achieving a sharp finish as fleeting and beautiful as snow. The calm and elegant aroma gently complements dishes, and one can enjoy different expressions depending on the temperature range from cold to lukewarm. The delicate and dignified taste, as the name suggests, has the integrity and beauty like white snow piled up on Echigo's mountains and is a masterpiece loved not only by local Yahiko but also by many enthusiasts.

Yahiko Aikoku

弥彦愛国
Yahikoshuzou - Niigata 西蒲原郡弥彦村

Yahiko Aikoku is a brand packed with regional passion, brewed using 100% of the phantom sake rice 'Aikoku' revived in Yahiko. Local farmers and the brewery worked together to revive the historical variety discovered in Yahiko during the Meiji era to the present day. It is characterized by strong umami full of wildness unique to 'Aikoku,' solid body, and deep acidity. While letting one feel the strength nurtured by Yahiko's soil and climate, it also has a refined style by adding Yahiko Shuzo's delicate skills. Beyond being just sake, it is a one-of-a-kind sake that can only be brewed in Yahiko, connecting regional history and pride to the next generation.

Yuki no Maboroshi

雪の幻
Asadumashuzou - Niigata 新潟市江南区

Nifudazake

荷札酒
Kamonishikishuzou - Niigata 加茂市

Nifudazake is an innovative brand that Kamonishiki Shuzo has presented new value to the sake industry. Like the very novel design as if a tag were hung on a sake bottle, its taste is modern and extremely refined. It is characterized by a transparent drinkability where fruit-like fresh acidity and pure sweetness of rice harmonize while keeping the alcohol content low. It vividly rewrites the image of conventional sake such as 'heavy' or 'old-fashioned' and pursues stylish deliciousness that makes one want to enjoy it with a wine glass. The attitude of pursuing the 'best' at each time by fine-tuning recipes and methods for each lot has attracted many high-sensitivity fans. Based on traditional techniques but accompanying modern lifestyles, it embodies 'famous sake of the present age.'

Ikkyu

壱久
Kamonishikishuzou - Niigata 加茂市

Shamrock

シャムロック
Kikuzakari Shuzo - Iwate 北上市

Using "Shamrock," meaning the three-leaf clover which is the national flower of Ireland, as the brand name, it is loved as a sake that brings good luck. As one of Kikuzakari Shuzo's diverse lineups, it features unique naming and reliable sake quality.

Kinshihai

金鵄盃
Kinshihaishuzou - Niigata 五泉市

Kinuotome

帛乙女
Kinshihaishuzou - Niigata 五泉市

Kinuotome is a brand packed with attachment to the local area, named after the famous taro 'Kinuotome' of Gosen City. Remaining the image of fine and white taro, it pursues a very smooth and clear taste. Using cool underflow water from Mt. Sugana and strictly selected local rice. While letting one feel the umami of rice unique to Junmai-shu, it is characterized by a silk-like throat and a beautiful sharp finish that disappears quickly. This sake, which polished the blessings of the rich land of local Gosen with the traditional techniques of Kinshihai Shuzo, has outstanding compatibility with local dishes. It is one of the local sakes symbolizing Gosen City, with the brewer's feelings who deeply love local culture and food put into every drop.