Brands

"Sengetsu-ka" is the flagship brand representing the pride of Shimazaki Senji Shoten, which boasted a history of over 300 years. "Sen" represents the "spring" (Izumi) from the brewery's name where clear water wells up, while "Getsu-ka" (Moon and Flower) expresses an elegant aesthetic similar to the traditional Japanese concept of "Setsu-getsu-ka" (Snow, Moon, and Flowers). Winning a gold medal at the National New Sake Competition in 2004, its high quality was well-documented. It possessed a rich, powerful umami, yet was never too heavy, featuring a refreshing aftertaste—a masterful balance achieved by skilled brewers. With a flavor that stood up to the hearty local cuisine of Tochigi, it was loved for a long time as an indispensable guest at local celebrations. Although it vanished from the market with the brewery's closure in 2014, it continues to be remembered as a noble and refined sake of Motegi.

"Tsuji Hiroyuki" is the flagship brand bearing the name of the 16th-generation owner-brewmaster himself, representing the pinnacle of the brewery's technique and philosophy. For a brewmaster to use his own name is a declaration of absolute confidence in quality and an expression of uncompromising responsibility toward the drinker. Toji Hiroyuki Tsuji is one of Japan's leading contemporary master artisans, having achieved the astounding feat of winning 10 consecutive gold medals at the National New Sake Competition—a record held by only seven breweries nationwide. His high ambition is "not simply to win gold, but to create a sake that stands in the top tier among gold medal winners." This meticulous calculation, merged with the intuition of 270 years of tradition, manifests in every bottle of "Tsuji Hiroyuki." Polishing the potential of rice grown in Moka's rich environment and the pure waters of the Kinugawa system to the ultimate degree with his exceptional skills, the resulting sake possesses overwhelming elegance and depth. It is a drop of the soul that demonstrates the current standing of Tsuji Zenbei Shoten to the world and bridges the gap to the future.

"Tsujikaze" is a refreshing Junmai Ginjo brand crafted by Tsuji Zenbei Shoten to showcase the charms of Tochigi's latest sake rice, "Yumesasara," to the world. Combining the family name "Tsuji" with the image of a "Kaze" (breeze) blowing across Moka's fertile granary, the name symbolizes a light and refined profile that stands apart from more traditional, heavy images. "Yumesasara," developed over many years by Tochigi Prefecture, is characterized by deep umami and a sharp finish. "Tsujikaze" maximizes this rice's potential, harmonizing it with the purity of the Kinugawa system's groundwater to achieve a quality that is as pleasant as a breeze brushing one's cheek—a sake that never tires the palate. This is an ambitious work by 16th-generation brewmaster Hiroyuki Tsuji, who took on the challenge of using local new materials despite his 270-year heritage. While honoring the weight of tradition, it proposes a more modern and free way of enjoying sake, offering a taste of the new winds blowing through Tochigi's local brewing scene.

"Yo wa Manzoku" is a unique blended sake brand born from the exceptional blending techniques of Tsuji Zenbei Shoten. The name is derived from the phrase "Yo wa Manzoku" (The world is satisfied), expressing a wish for a state of happiness where everything in the world is fulfilled. By using the character "Zoku" (continue/last) instead of "Zoku" (suffice) in the word satisfaction, the brewery infuses it with a prayer that such fulfillment and happiness will last forever. By skillfully blending multiple undiluted sakes, it achieves a multi-layered and deep flavor that cannot be reached in a single batch. The extraordinary sense for "assembling flavors" held by 16th-generation brewmaster Hiroyuki Tsuji—who achieved the feat of 10 consecutive gold medals—is brilliantly concentrated in this bottle. This sake, which harmonizes the blessings of rice and water from the rich lands of Moka with traditional skills, is excellently balanced and envelops the drinker in a warm sense of well-being. Due to its auspicious name, it is a deeply cherished sake widely loved for celebrations and as gifts for those to whom one is indebted.

"SG" is a Muroka Nama Genshu (unfiltered, unpasteurized, undiluted) brand created by Iinuma Meijo in pursuit of exceptional cost-performance. The name is derived from the initial of "Sugata." By using high-quality "Togai-mai" (non-standard rice that falls outside official grades due to grain size, etc.) of premium varieties like Yamada Nishiki and Gohyaku-mangoku, it achieves an incredible price point without compromising on satisfaction. Its flavor profile can be summed up as "extremely concentrated." Fresh acidity and the natural, plump sweetness of the rice merge at a very high level, delivering a powerful umami with sharp outlines that fills the palate. It also offers fruity nuances reminiscent of banana, boasting a level of completion and rich body that defies its use of non-standard rice. Despite its limited production, "SG" is crafted with the same meticulous "Hako-koji" (box koji) technique as high-end sakes. It is a highly supported brand among sake enthusiasts for its ability to turn daily evening drinks into a special occasion.

"Mibu" is a region-exclusive brand created by Iinuma Meijo in collaboration with local agricultural producers in Mibu Town to maximize the expression of the area's terroir. Its primary hallmark is the exclusive use of high-quality "Yamada Nishiki" rice, painstakingly cultivated in the fertile soil of Mibu Town. Through close partnership with local farmers, the brewery oversees the process from planting to harvest, ensuring the finest rice is secured. Using Iinuma Meijo's seasoned techniques, the rice's full potential is extracted to create a flavor that is both noble and approachable. The sake features an elegant, floral aroma harmonized with a delicate yet deep umami unique to Mibu-grown rice—truly a masterpiece that embodies "hometown pride." Symbolizing the symbiosis between local agriculture and brewing culture, this brand is supported not only by locals but also by many sake enthusiasts who cherish Tochigi's terroir.

"Zenjuro" is a brand brewed by Wakakoma Shuzo (founded in 1860) with deep respect for the brewery's long history and tradition. While the flagship "Wakakoma" brand symbolizes modern freshness, "Zenjuro" pursues a robust, core umami and a calm, centered flavor that highlights the true strength of the rice. Using techniques passed down through the oldest brewery in Oyama, it maintains Wakakoma's unique commitment to being unfiltered, raw, undiluted, and low-polished, while enhancing its sophistication as a food-pairing sake. It is characterized by a mellow rice aroma, multi-layered dense umami, and a gentle acidity that balances everything. The subtle, mature complexity from the historical wood-vat brewing (Kioke-shikomi) can be felt, providing a sense of comfort that deepens with every sip. This brand, which can be called the brewery's origin, embodies a sincere attitude toward sake-making that remains unchanged throughout the ages.

"Hagoromo Densetsu" (Legend of the Celestial Robe) is a series by Wakakoma Shuzo that pursues a grace as elegant as a celestial maiden's robe and a sake brimming with crystal-clear beauty. Carrying the name of a classical Japanese legend, this brand beautifully fuses the brewery's historical weight with a modern aesthetic sensibility. Carefully brewed by the oldest brewery in Oyama using pure groundwater and strictly selected sake rice, its hallmark is a silk-smooth mouthfeel and layers of modest yet gorgeous aromas. While maintaining the freshness unique to unfiltered raw undiluted sake, its pure flavor—polished of any off-tastes—leaves a mystical finish reminiscent of the legendary tale. With delicate nuances added by traditional wood-vat brewing (Kioke-shikomi), it possesses a depth that reveals a new facet with every sip. Combining dignified elegance with an exciting juiciness, "Hagoromo Densetsu" is a masterpiece resulting from the brewery's passion, transforming everyday moments into special occasions.

"Wakakoma" is the flagship brand launched by this long-established brewery (founded in 1860) to break through traditional boundaries and explore new horizons in sake. Representing a "young horse" (wakakoma)—the brewery's origin—leaping vigorously, it was created by the 6th generation brewer Yoshihiro Kashiwase with the goal of producing a sake filled with such vitality and life. The hallmark of this brand is the combination of an "overwhelming juiciness" that captivates you from the first sip and a "crystal-like transparency." Specialized in unfiltered raw undiluted sake (Muroka Nama Genshu) and low polishing ratios (such as 80% polished rice), they carefully extract the potential umami of the rice, while a refined acidity provides a brilliantly clean finish. Furthermore, the deep beauty of revived "Kioke-shikomi" (wood-vat brewing) fuses with modern sensibilities. Every drop, collected through the traditional "Mukatsu-dori" process, encapsulates the passion of the young brewer and the rich terroir of Tochigi. Continuously leaving a vivid impression on the modern sake scene, "Wakakoma" is a masterpiece—a stallion of the new era lighting the future of sake.

"Arama" is one of the brands in the Rokka Shuzo product lineup.

"Man-en" is a brand that carries the name of the year the brewery was founded, Man-en 1 (1860), symbolizing the history and pride of the house. It is positioned as a dignified sake that conveys the origin of the brewery, which was born during the turbulent era from the end of the Edo period to the Meiji era. Bearing the era name of the late Edo period, this brand embodies the traditional techniques passed down through generations and a sincere attitude as a local sake rooted in the community. Evoking the wood-vat brewing of the past, it features a deep flavor where the strength of the rice and a calm umami melt together—a taste that never fades with time. The name "Man-en," protected through the storms of history, is not just a historical marker but the unchanging will of the brewery to always pursue the finest drop. Combining a majesty that lets you feel the weight of history with a depth that complements food, it is an essential traditional brand when speaking of the essence of Wakakoma Shuzo.

"Idurusan" is a brand with a traditional flavor brewed by Sugita Shuzo, which maintains high-quality production despite its small scale. Using pure groundwater from the Nikko mountain range and the labord-intensive "Sase-shiki Fune-shibori" (fune pressing method) for all its products, this sake truly embodies the concept of "sake that is truly like sake." With a rare production scale of only about 300 koku (approx. 54,000 liters), it features a rich and well-balanced flavor that maximizes the umami of the rice. Each sip offers the deep body unique to traditional methods, followed by a refreshing clarity brought by the pure water, leaving a pleasant finish. The brand name is derived from the "Izuru" (Iduru) region in Tochigi, known for its spring water selected as one of Japan's 100 best water sources. It is a gem deeply loved by local sake fans, concentrating the blessings of nature and the sincere passion of the brewers into every bottle.

"Hokkoji Goriki" is a brand with a unique story, representing the passion and inquisitive spirit of Sugita Shuzo. The name is derived from the "Goriki-meshi-shiki," a traditional Shinto ritual in the Hokkoji area of Kanuma City. The sake rice used, "Goriki," is a rare revived variety that was once on the brink of extinction but was tenaciously brought back to life from just five grains of seed rice—an identity-defining achievement for the brewery. Taking advantage of its large grain characteristics comparable to Yamada Nishiki, the rice is meticulously polished to 40%. This sake boasts a blissful balance of a gorgeous ginjo aroma reminiscent of peaches and the powerful, natural sweetness of the rice. Through the traditional "Sase-shiki Fune-shibori" method, it achieves a clean acidity and deep umami without impurities. Exquisitely brewed in small batches, this bottle features a flavor full of vitality worthy of its name from the traditional ritual. It is a one-of-a-kind local sake that beautifully fuses the strength of the revived "Goriki" rice with the delicate techniques of Sugita Shuzo.

"Oju" is a bold, innovative, and experimental label created by the next generation of brewers at Sugita Shuzo. The name combines one character from Hakuoh University, the alma mater of the manufacturing manager, with "ju" (tree), representing the hope that the brand will take root in the local community and grow significantly. It is a presence that breathes new sensibility into this tradition-honoring brewery. The true essence of this brand lies in its commitment to the traditional "Kimoto" brewing method, which has continued since the Edo period. No artificial lactic acid or water processing is used; it is made solely from pure groundwater from the Nikko mountain range, rice, rice koji, and yeast. It pursues a unique flavor that is both wild and refined, utilizing the power of nature to its fullest. With a different theme set each year, it explores the further possibilities of sake. While maintaining the craftsmanship of finishing everything with the "Sase-shiki Fune-shibori" method, its unique and expressive quality fascinates connoisseurs. It is a bottle concentrated with the new passion of Sugita Shuzo, raising expectations for the future.

"Sanpuku" is a historical brand that represents the roots of Sanpuku Shuzo, bearing the name of the brewery itself. The name originates from the wish for three types of fortune (Puku) to be granted: to the drinker (Donpuku), the brewer (Zopuku), and the seller (Baipuku), or alternatively, reflecting a combination of individual happiness and contribution to society. After more than 120 years, this spirit still lives on in every drop. Using pure water from the Nikko mountain range pumped from deep beneath the solid grounds of Oyama City, Tochigi. It is characterized by a modest yet core umami and a pleasant sharpness as it glides down the throat. While preserving traditional methods, it pursues a calm quality that enhances the food on the table. Without flashy presentation, it accompanies daily life and adds a small joy to special occasions. As a "local sake" that has walked alongside its community, Sanpuku combines a sense of security that never grows tiresome with a universal appeal loved across generations.

"Bidentsuru" is a community-rooted brand that Kobayashi Shuzo has carefully preserved. While "Houou Biden," with its nationwide popularity, symbolizes brilliant innovation, Bidentsuru serves as the "local sake" deeply rooted in the culture of Oyama City, Tochigi. Its name originates from the landscape of the formerly bountiful "Mita-mura" and the elegant figure of the crane, a symbol of celebration. It is characterized by a calm aroma and a solid flavor centered on the rustic umami of the rice itself. As a sake to be enjoyed with meals that never grows tiresome, it has long accompanied the daily lives and food culture of local people. Its distribution is limited even within Tochigi, making it a hidden gem loved by true local sake enthusiasts. The tradition of this long-established brewery and its deep passion for the region have culminated in a straightforward, warm, and comforting flavor.

"Shisso Kenjitsu" (Simplicity and Fortitude) is a brand that bears the very conviction of Ikejima Shuzo's sake brewing. This four-character idiom, meaning "unadorned, sincere, and firmly grounded," embodies the honest stance of the family creed: "The master must personally enter the brewery." Brewed carefully one by one using traditional methods without over-relying on machinery, this sake is characterized by a calm, settled aroma and a straightforward flavor that never grows tiresome. It is not flamboyant, but it pursues a warm quality that gently accompanies daily dining tables and blends naturally into the body. Valuing essential quality over extravagance, it has long been supported in Ohtawara City as a sake for connoisseurs. It is a bottle that can truly be called "honesty itself," where the spirit of the brewery is concentrated.

"Tappi" is one of the brands in the Rokka Shuzo product lineup.

"Ikejima" is the flagship brand of Ikejima Shuzo, bearing the brewery's own name and brewed with family pride and responsibility. Utilizing the harsh winter cold of Ohtawara City, Tochigi, and the blessed environment of pure groundwater from the Nasu mountains, this gem is finished with meticulous hand-brewing by skilled artisans. The greatest characteristic is the powerful yet delicate umami that draws out the life force of the rice—something that can never be achieved by robotic production. Methods that spare no effort, such as traditional brewing, create a unique personality with richness and depth. As the face of the brewery, it has been prized primarily within Tochigi as a sake for gifts on special occasions and for important banquets. Conveying the founder's spirit to the present day, "Ikejima" is a brand that symbolizes the history and journey of Ikejima Shuzo and serves as a testament to their reliability.

"Ikenishiki" is the crowning brand of Ikejima Shuzo and a sake that has captivated many local fans as the "Beautiful Sake of Nasu." Its name combines the character "Ike" (pond), symbolizing the brewery, with "Nishiki" (brocade), the finest woven fabric, reflecting the brewers' passion for pursuing a beautiful and brilliant flavor. Pure groundwater from the Nasu mountains is used for brewing. By adhering to traditional hand-brewing methods and maximizing the potential of local Tochigi sake rice, it achieves a fine and elegant mouthfeel. A calm aroma, mellow umami, and a sharp finish harmonize in an exquisite balance. Cherished for many years in Ohtawara City, this brand continues to evolve as the "New Ikenishiki" following a recent business succession, inheriting tradition while incorporating fresh sensibilities. It is a brand that truly speaks of the Tochigi climate, a crystallization of historical techniques and regional pride.

"Horan" was the flagship brand of the now-closed Horan Shuzo, a soulful sake that bore the brewery's own name. The name "Horan" is an elegant combination of "Ho-oh" (phoenix) and "Ran-cho" (simurgh), legendary birds from Chinese mythology, expressing celebration and nobility. Characterized by a calm flavor born from the blessed water and soil of Ohtawara City, it was cherished for many years as a "local sake" that complemented the regional food culture. Though production has sadly ceased, like the auspicious birds depicted on its labels, the flavor once loved under the skies of Ohtawara continues to be passed down as a part of history.

"Kyu-bi" is a modern, small-batch series by Tentaka Shuzo, representing their challenge towards the next generation of sake. Named after the local legend of the "Nine-Tailed Fox" in Ohtawara, this brand stands apart from the traditional "Tentaka," symbolizing free and creative brewing unconstrained by existing concepts. Each season, they combine different yeasts, brewing methods, and rice varieties to express the multi-layered charm of sake, ranging from sweet to ultra-dry, and even syrupy sweet styles like noble rot wine. With labels and concepts changing each time, it is a brand that provides surprise and discovery, serving as a crystallization of the brewer's intellectual curiosity. This creative range, emerging from a venerable brewery and transcending the boundaries of traditional sake, is supported by the passion of young brewers seeking new forms of local sake. It is a mysterious and attractive brand where a new story unfolds with every sip.