Shocho

"Shocho" is the flagship brand of Kobayashi Shuzojo, named with a congratulatory meaning of a sign of good luck, and also by punning "Cho" of Choshi and "Cho" of omen. It features drinkability that is accepted by everyone; for example, even the Honjozo Genshu with the highest alcohol content has a gentle mouthfeel and soft sweetness, making it popular among women. The Daiginjo uses Hattan Nishiki rice polished to 50% and has a rich taste amidst a faint aroma. The Junmai Sake is brewed by hand and has a profound and broad taste, an exquisite item that is also delicious when drunk cold.