Jokigen

"Jokigen" is the flagship brand of Kano Shuzo, named with a wish for the drinker to 'always be in high spirits' (jokigen). The essence of this brand lies in its traditional Yamahai-shikomi process—established by Japan's leading Noto Toji, Noguchi Naohiko—which delivers a profound umami, powerful acidity, and an exceptionally sharp finish. Led by 'KISS OF FIRE,' which was served at official Nobel Prize events, it is the pride of Kaga, possessing world-recognized prestige and undeniable quality.