Brands

Ioshiro is a historic brand named with the wish for a family's prosperity and health across generations. Filled with the expert skills of Echigo Toji, this sake offers a gentle sweetness of rice that envelops the drinker in warmth. It is a timeless flavor perfectly suited for shared meals with loved ones.

Yamakoshi is a Junmai Ginjo brand that embodies the pride of the Yamakoshi district—a hidden gem in Chuetsu recognized as a National Agricultural Heritage site. It is made using 100% Gohmanyakoku rice, raised with motherly care by local farmers in high-altitude terraced fields where the air feels divine. The sake is as clear as a fresh breeze over the terraces, yet possesses a flavor reflecting the rice's powerful vitality. The passion of the people who protect the traditions of bullfighting, Nishikigoi (koi fish), and the beautiful satoyama landscape is distilled into every drop.

Chiyo no Miyako is an elegant brand named with a wish for the eternal prosperity of the capital. It is characterized by a sophisticated and dignified flavor nurtured by the pure waters of Echigo. Balancing deep umami with a sharp finish, this sake evokes a sense of quiet inspiration, making it ideal for special moments.

Nihon no, Osake is an ultimate blended sake brand produced by the Niigata Sake Brewers Association Takada Branch, transcending the boundaries of individual breweries. Prestigious breweries in the Joetsu region team up to pursue the best blends where the personalities of each brewery resonate. This brand has achieved surprising and unprecedented collaborations, such as Chiyo no Hikari x Ayu Masamune and Myokosan x Chibitagawa. By layering traditional techniques cultivated by each brewery, this series brings depth and new discoveries that cannot be expressed by a single brewery alone. It is a challenging endeavor that symbolizes new possibilities for the sake culture of Joetsu.

Pirouette is a modern brand by Chiyo no Hikari Shuzo that proposes 'new ways to enjoy sake.' As the name suggests (meaning 'spin' or 'turn' in French), its aroma dances in the glass, bringing a light rhythm to the dining table. It is characterized by a fruity, floral aroma and a refreshing acidity reminiscent of white wine. Filled with the brewery's playful spirit and willingness to challenge, it is aimed at those unfamiliar with sake or those wishing to enjoy pairings with Western cuisine. Please enjoy this 'light pirouette' that brightly colors everyday life in a glass.

Echigo no Kuramoto Yoyogiku is a representative brand that condenses the history and tradition of the brewery and has been familiar to the local people of Joetsu for a long time. Carrying the weight of tradition since the end of the Edo period in its brand name, it features a sincere flavor that conveys the skills of Echigo Toji to the present. Carefully brewed with the pure underground water of Mt. Yoneyama, this sake has a solid coexistence of the warm umami of rice within the sharp taste typical of Niigata sake. As a 'local sake' that adds color to the daily dining table, it has continued to be loved across generations. It continues to protect stable quality and deep flavor that does not betray its long-time fans.

Kame no O is the pinnacle brand of Kusumi Shuzo, fructifying the ultimate commitment to the resurrected miraculous sake rice 'Kamenoo.' Reviving the once-lost legend to the present and rewriting the history of sake, its quality has established a fixed evaluation of the highest rank both domestically and internationally. Its taste, where the potential of rice is sublimated to the limit by long-term low-temperature fermentation, is noble and infinitely delicate. It boasts a unique artistic quality where sophisticated umami layers multiple times along with a flowery aroma. It is a masterpiece of Kusumi Shuzo that exudes a serene dignity, making one feel the mysterious vitality residing in every grain of rice and every drop of water.

Koshi no Happo is a Junmai-oriented brand that aims to express the rich blessings of Echigo from 'eight (many)' aspects. Condensing the purity brought by the water of the Agano River and the umami of carefully selected rice, it achieves the ultimate perfection as an 'In-meal sake' that nestles in the cuisine. Its characteristic is the coexistence of the rich body unique to Junmai sake and the surprising smoothness due to the super-soft water brewing. From sharp and dry to mellow types that highlight the sweetness of rice, it develops a lineup tailored to diverse dining scenes. It is a deep-pocketed sake where you can enjoy the rich climate of Echigo with all five senses.

Oniyasha is a powerful brand of Hokusetsu Shuzo with a background of mysterious traditional culture of Sado, the village of Noh drama. The taste, which combines strength like an 'Oni' (demon) and glamour like a 'Yasha' (yaksha), has a depth that shakes the soul. In particular, the Genshu (undiluted sake) types brewed carefully using Sado-produced rice are characterized by a profound finish where the strong drinking response and the umami of rice resonate directly. You can enjoy a dignified tension and deep lingering finish like the sound of a Noh flute echoing in silence. It is a one-of-a-kind sake born from the resonance of Sado's severe nature and high-status culture.

Kangen is a brand by Sado Hakko that condenses the charm of traditional Doburoku. The grainy texture of rice, the faint acidity derived from fermentation, and natural sweetness are harmoniously balanced. Created with the idea of 'conditioning from inside the body,' this sake makes one feel the strength of fermented foods, often called 'drinkable IV drip.' Its simple yet sophisticated taste is somewhat nostalgic and yet new, an exquisite product for directly tasting the rich harvest of Sado.

KING OF MODERN LIGHT is a premium line proposed by Mineno Hakubai Shuzo that pioneers a new horizon for sake. As the English branding symbolizes, it pursues tastes that transcend traditional frameworks and resonate with modern food culture and global sensibilities. As the name suggests, it is characterized by an amazingly light and fruity mouthfeel, yet the aftertaste has a certain sharpness where the technology of the brewery shines. Along with the modern label design, the style of enjoying the aroma in a wine glass suits it well, attracting hot attention from people drinking sake for the first time and gourmets around the world. Bearing the name 'Modern Light,' this brand is a bottle full of hope for the future released by a brewery with 400 years of history.

"Miyuki no Homare" is a prestigious brand cherished since the brewery's founding, resurrected after several decades. 'Miyuki' refers to an imperial visit, and the name embodies the brewery's pride in striving for a dignified flavor. It is gaining attention again as a brand that embodies the origins of tradition-honoring Tezuka Shuzojo.

"Yoshidagura u" is an innovative brand aiming to become a next-generation standard. The 'u' stands for 'Ushio' (gentle/warm) and 'You,' reflecting sakes intended for the individual drinker. Despite its low alcohol content, it offers complex acidity derived from the Yamahai method and a fresh umami finish, providing a modern experience similar to enjoying wine. This series opens a new door for the future of sake.

"Oku-Noto no Shiragiku" is the masterpiece of Hakutou Shuzoten, embodying the inherent 'gentleness' and 'beauty' of sake. Featuring an elegant aroma like a white chrysanthemum and a mellow, fine-grained umami that fills the palate before fading gracefully, its character mirrors the refined beauty of Wajima Lacquerware. It is a supreme food companion that gently enhances any dish.

"Ikegetsu" is the pride of Toriya Shuzo, breathing with the bravery of its namesake legendary horse and traditional craftsmanship. Featuring superb crispness from Mount Hakusan's underflow water and a flavor where rice umami resonates directly, it offers incredible stability as a food companion. Brewed with sincere gratitude for Noto's bountiful harvest, its taste is full of a noble purity and warmth that straightens one's posture with every sip.

"Echizen Enryu" is one of the brands brewed by Kubota Shuzo against the backdrop of Maruoka's climate and history. The tradition of handmade brewing and commitment to water and rice are alive, allowing you to enjoy unique flavors tailored to each concept. Brewed with the aim of being a cup that remains in the drinker's heart, walking along with Fukui's food culture.