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Ponsh

Brands

Kozakura

小桜
Naganuma - Yamagata 長井市

Kozakura is a brand that pursues a gentle and light drinking experience, much like the delicate and lovely cherry blossoms that announce spring's arrival in Okitama. Brewed carefully during the peaks of winter to preserve the subtle nuances of water and rice, the family brewers handle every step with affection. Its refreshing flavor invites drinkers to forget daily bustle and serves as a simple luxury that softly harmonizes with the daily lives of the local community.

Souemon

惣右衛門
Naganuma - Yamagata 長井市

Souemon is an authentic brand that carries the history and pride of the Naganuma family, pursuing even more profound strength. While retaining the dense umami achieved through 100% Fune-shibori pressing, the flavor is further deepened by maturation, resulting in a profile that is both heavy and refined. Connecting the passion of former heads of the house to the present, this sake possesses a quiet intensity that invites drinkers to settle in and savor its depth.

Gokon

郷魂
Dewazakura Shuzo - Yamagata 天童市

Gokon, meaning "Soul of the Hometown," is a brand through which Dewazakura Shuzo expresses its deep respect for the region. Using high-quality sake rice cultivated with local Yamagata farmers, it pursues the robust umami created by the fusion of Okitama's severe cold and pure water. Distinct from the refined artistry of their Ginjo brewing, this sake offers a sturdy character that conveys the vitality of the earth, resonating with a passionate spirit in every glass.

Suifuyon

酔芙蓉
Mitobe Shuzo - Yamagata 天童市

Suifuyon is a brand inspired by the graceful beauty of the hibiscus flower, which blooms white in the morning and turns red by evening, much like a face flushing with drink. While possessing a solid core typical of hard water brewing, it is characterized by a supple and transparent mouthfeel. Carefully crafted with traditional techniques, the sake permeates the mind and body as one drinks, delivering a captivating afterglow reminiscent of a beckoning flower.

Yomoyama Banashi

四方山ばなし
Mitobe Shuzo - Yamagata 天童市

Yomoyama Banashi which translates to "Various Chats," is an approachable brand from Mitobe Shuzo created to connect people and warmly color the atmosphere of conversation. While drawing out the "flavor of the rice itself" that the brewery cherishes, it pursues a simple and refined quality that never tires the palate. True to its name, it is a comfortable drink that harmonizes with daily life, making one want to keep drinking while blooming with various topics of conversation with friends and family.

Asahitaka

朝日鷹
Takagi Shuzo - Yamagata 村山市

Asahitaka is a traditional brand that has been loved primarily in the brewery's home of Yamagata Prefecture, combining history with proven quality. While possessing a rich umami similar to the "Juyondai" lineage, it features a mellow smoothness from low-temperature aging and a well-balanced crisp finish. A fusion of approachability that complements local food culture and luxurious brewing techniques, it remains a favorite for Yamagata locals as a "blissful bottle to enjoy every day."

Kuronawa

黒縄 EC
Takagi Shuzo - Yamagata 村山市

Kuronawa, which translates to "Black Rope," is a treasured brand that radiates unique dignity and represents the ultimate luxury within the Takagi Shuzo lineup. By polishing the finest sake rice to its limit and condensing the brewery's collective wisdom, they create a sake characterized by a silk-like smooth texture and multi-layered, profound aromas. Once kept away from public eyes, this flavor is truly a "refined art," and the overwhelming presence in every drop possesses a magic that causes profound astonishment to those who drink it.

Mogamigawa

最上川
Mogamigawa Shuzo Closed - Yamagata 新庄市

"Mogamigawa" was a brand symbolizing the richness and purity of the great Mogami River that flows through Yamagata Prefecture. Rooted in the terroir of the local Shinjo area, it was popular as a sake that graced local dining tables, but production has now ended.

Konokimi

此君
Koya Shuzo - Yamagata 最上郡

Konokimi is an authentic brand of Koya Shuzo with a dignified and upright character, named after a poetic term used to express love for bamboo. Infused with the expert skills unique to Yamagata's oldest traditional brewery, it features a flavor that combines robust rice umami with a remarkably clean finish. Transporting the virtues of good old Japanese sake to the present, its quality possesses a depth that impresses even experts, making it a perfect selection for sophisticated Japanese settings.

Mogamigawa

最上川
Koya Shuzo - Yamagata 最上郡

Mogamigawa is a brand through which Koya Shuzo expresses its respect for the mother river that flows serenely through Ohkura Village. It honestly expresses the umami of rice nurtured by the region's rich natural environment and the pure water of Mt. Gassan, being a bottle deeply rooted in the lives of local people. The drinking experience—powerful yet calm like the flow of a great river—gently colors daily dining tables and allows the five senses to feel the warmth of the hometown.

Kinu

Koya Shuzo - Yamagata 最上郡

Kinu, meaning "Silk," is a masterpiece that shines with the craftsmanship of Koya Shuzo, brewed in pursuit of a sake as soft and beautiful as silk. It is characterized by a mouthfeel as pure as the clear snowmelt water of Mt. Gassan and a refined sweetness that gently spreads after each sip. The delicate and elegant finish delivers a comfort to the palate akin to hand-woven silk, making this supreme Ginjo sake an ideal companion for graceful conversations.

Fujishima

藤島
Kamenoi Shuzo - Yamagata 鶴岡市

Fujishima is a brand with a sincere character, brewed by Kamenoi Shuzo to explore further possibilities in sake making and deepen ties with the region. Distinguishable from the brilliance of their main brand "Kudoki Jozu," it is characterized by a finish that values the inherent natural depth of rice and a gentle afterglow. Possessing the ability to serve as a "partner for every meal," it is a high-quality bottle that subtly reveals the advanced techniques cultivated by the brewery.

Mayahime

摩耶姫
Takenotsuyu Shuzojo - Yamagata 鶴岡市

Mayahime is a graceful and supple brand brewed with thoughts of a beautiful local legend. The fine texture from ultra-soft water brewing and a modest yet solid umami quietly moisten the throat like moonlight. Its modest flavor accompanies delicate dishes without overpowering them, making it an elegant bottle perfect for coloring the quiet nights of Yamagata.

Asobi

Takenotsuyu Shuzojo - Yamagata 鶴岡市

Asobi, meaning "Play" or "Enjoyment," is an ambitious brand from Takeno Tsuyu Shuzojo, brewed with free ideas to pursue the origin of sake making: "to enjoy." Its unconstrained, expansive flavor and the light finish characteristic of ultra-soft water brewing set the drinker's heart free and spark conversation. While radiating a sense of playfulness, its quality—backed by solid techniques—enriches daily life and lets you rediscover the pure joy of drinking sake.

Kikkogura

亀甲蔵
Tanaka Shuzo - Hokkaido 小樽市

Kikkogura is a brand brewed by Tanaka Shuzo in a historical building in Nobuka-cho, Otaru. Sake is produced in stone warehouses built in the Meiji era, with brewing continuing year-round through four-season production. The Kikkogura-exclusive sake is a dry Junmai Ginjo Genshu (undiluted) with a gentle aroma and robust body, available only at the brewery. It is a brand where history and tradition live on, embodying Tanaka Shuzo's commitment to the local community.

Takenotsuyu

竹の露
Takenotsuyu Shuzojo - Yamagata 鶴岡市

Takenotsuyu is the origin of the brewery, bearing its name as a traditional brand long loved by the local people. It prides itself on a freshness reminiscent of dew dripping in the bamboo groves of Mt. Haguro, combined with a crisp finish from ultra-soft water brewing. The unpretentious, honest umami of rice spreads gently to complement daily meals, making it a drink that lets you feel the local terroir and the brewery's sincere craftsmanship most closely.

Hagurosan

羽黒山
Takenotsuyu Shuzojo - Yamagata 鶴岡市

Hagurosan is a brand representing the pride of the land, named after the sacred main peak of the Dewa Sanzan where the brewery is located. Reflecting the clear atmosphere of the holy mountain, it features a pure taste without impurities and a serene afterglow that resonates in the heart. It condenses the historical weight of sake that has been offered to the gods since ancient times, delivering a cleansing drinking experience that sharpens the senses.

Ouu Jiman

奥羽自慢 EC
Ouu Jiman - Yamagata 鶴岡市
Ouu Jiman

Ouu Jiman is a revived brand that infuses modern expert skills into a traditional label that has sustained the brewery's history. Multi-layered umami from "Sohaze" koji coexists with a clean transparency, featuring a deep flavor that complements Yamagata's rich food culture. Its quality, where respect for good old traditions resonates with the passion of a reborn brewery, is full of sincere and powerful charm that evokes a sense of attachment to the hometown with every sip.

Koketsu

虎穴
Fuji Shuzo - Yamagata 鶴岡市

Koketsu, named after the proverb "Nothing ventured, nothing gained" (literally "Unless you enter the tiger's den, you cannot get the tiger's cubs"), is the crystal of the brewery's technique and passion that challenged difficulties to win the highest acclaim. Brewed under specially selected and limited conditions, it features a sharp yet profound finish and a robust flavor that conveys powerful vitality. Its quality, born from an uncompromising serious match, exudes a king-like dignity, making it a precious brand that trembles the heart with its overwhelming presence once tasted.

Arikato

有加藤
Fuji Shuzo - Yamagata 鶴岡市

Arikato is an auspicious brand that combines the name of the brewery's founder, Sennosuke Arikoto Kato, with the expression of gratitude, "Arigato." Using traditional techniques that sustain local food culture, it features a warm and sincere flavor designed to light a lamp of gratitude in the hearts of those who drink it. As a "sake that delivers thoughts" suitable for gifts and celebrations, it remains a brand beloved across generations, embodying the ties of Fuji Shuzo.

ORBIA LUNA

ORBIA LUNA
Watarai Honten - Yamagata 鶴岡市

ORBIA LUNA is a luxury brand that fuses the traditional techniques of Watarai Honten with innovative sensibilities, pursuing the ultimate pairing with Western cuisine. Characterized by a taste that overturns conventional sake concepts, it harmonizes the luxurious sweetness of the "Kijoshu" method with noble aromas of vanilla and honey brought by wine barrel aging. The crisp acidity from white koji creates a beautiful sweet-and-sour contrast like moonlight, making it a world-renowned bottle suitable for modern settings enjoyed in wine glasses.

Kitami Kangiku

北見寒菊
Yamada Shuzo Closed - Hokkaido 北見市

Kitami Kangiku is a flagship brand of the historic Yamada Shuzo. Its name, meaning 'Winter Chrysanthemum,' reflects the brewery's ambition to create sake that is as resilient and elegant as a flower blooming in the harsh Hokkaido winter. It is cherished locally for its sharp, dignified character that pairs beautifully with regional Okhotsk cuisine.

Watarai

和田来
Watarai Honten - Yamagata 鶴岡市

Watarai is a Junmai brand deeply committed to the land and rice of Shonai, brewed with the wish that "Harmony" (Nagomi) will "Come" (Rai) to the drinkers. Using sake rice carefully cultivated by local contract farmers, it pursues a fruity, expansive, and juicy freshly pressed flavor. Its quality, which combines the freshness reminiscent of Shonai's vast rural landscapes with the brewery's warm sincerity, is beloved as a "true local sake" that enriches daily life.

Otome no Mai

乙女の舞
Watarai Honten - Yamagata 鶴岡市

Otome no Mai, named with a neat and lovely image, is a brilliant Japanese sake brand that warms the hearts of those who drink it. Brewed carefully with traditional techniques, its quality is characterized by the pure sweetness of Shonai rice and a light, beautiful afterglow reminiscent of a maiden dancing. Its graceful flavor, approachable even for women, subtly accompanies gifts and brilliant dining tables, adding color to elegant moments.

I-go Yataemon

イ号 彌太右衛門
Watarai Honten - Yamagata 鶴岡市

I-go Yataemon is a powerful Genshu (undiluted sake) brand that revisits the brewery's roots using the rare "I-go" sake rice. Brewed with a 60% polishing ratio, this sake condenses a heavy, satisfying drinking experience unique to undiluted sake and the original, wild umami of rice. With the pride of the founder's name "Yataemon" and quality that maximally expresses the local terroir, it is a supreme drink dedicated to true sake enthusiasts.