Brands

Hodenasu is a brand brewed by Monden Jozo with a unique name. "Hodenasu" is a Miyagi dialect word meaning "fool" or "lovable idiot," and was named with affection.

Kitamaebune Shinetsumaru honors Awaji's maritime heritage and the feats of Takadaya Kahei. Kitamaebune were merchant ships that crisscrossed the Sea of Japan in the Edo era, linking Awaji to Ezo (Hokkaido) on key trade routes. Shinetsumaru is a restored vessel once sailed by Kahei and is cherished as part of Awaji's ocean legacy. Its name conveys the island's pioneering spirit and respect for those who connected Japan by sea. Brewed with traditional Awaji craftsmanship, it is a sake steeped in historical romance.

Merchant Takadaya Kahei carries the name of Awaji's celebrated historical figure. An Edo-era magnate from Toshi on Awaji, Kahei sailed Kitamaebune ships, aiding the development of Ezo and contributing to Russo-Japanese diplomacy. The label honors his entrepreneurial drive and the pride he brought to the island. With a dignified profile befitting a great merchant, this premium sake expresses Awaji's history and culture. Enjoy it with Awaji's seafood and local ingredients to savor the island's story and flavors together.

"Senka" is a brand within Sennenichi Shuzo's diverse lineup that expresses a gorgeous and delicate flavor. The brand name evokes "a thousand flowers," aiming for a sake that possesses both flower-like grace and depth. Nurtured by Awaji Island's rich nature and the famous underground water of Mt. Yakugyo, its taste is characterized by a refined transparency with a gently spreading aroma. It is a heart-warming cup suitable for adding color to daily dining or for toasting on special occasions.

"Kakehashi" (Bridge) is a brand symbolizing a "bridge" connecting people, cultures, and generations. Just as Awaji Island serves as a bridge linking Honshu and Shikoku, this sake embodies the wish to connect the hearts of those who drink it. With a soft mouthfeel and an approachable flavor, it aims to be loved by a wide range of people, from sake connoisseurs to beginners.

"Romansu" (Love Sake) is a unique brand that expresses a romantic and approachable image, just as its name suggests. The reading derived from the English word "Romance" and the naming were designed to be easy for sake beginners and younger generations to pick up. Characterized by a gentle sweetness and fruity aroma, it is a modern approach proposing new charms and ways to enjoy sake.

"Fukuwatari" (Fortune Crossing) is a brand expressing the happiness that crosses the sea to visit Awaji Island. It embodies Awaji Island's maritime culture and the wish for prosperity arriving from across the ocean. Its calm and gentle flavor makes it a popular auspicious sake that evokes Awaji Island's rich nature and the blessings of the sea.

"Omachi no Kaze" (Wind of Omachi) is a meticulous brand using 100% Omachi rice, the oldest sake brewing rice in Japan. It features an exquisite harmony between the rich, full-bodied umami unique to Omachi rice and a refreshing mouthfeel like the wind. It is a sake with a deep flavor that draws out the powerful charm of classic sake rice with modern sensibility and brewing technology.

"Awaji" is a brand that embodies the pride and tradition of the island as a representative local sake of Awaji Island. Characterized by a faint sweet aroma and a mature, rich, mellow flavor, it expresses the terroir of Awaji Island. As a staple sake rooted in the local community, it is a sake packed with the essence of Awaji, loved by both islanders and tourists.

"Haisensu" is a sophisticated brand whose reading evokes the English phrase "High Sense" (meaning stylish or having good taste). It features a refreshing aroma and a clean mouthfeel, with a flavor that one never tires of drinking no matter how much is consumed. It is a versatile sake with a modern sensibility that changes its expression depending on the temperature, enjoyable crisp when chilled or mellow when warmed.

"Chiyo no Enishi" (Eternal Bond) is a top-tier brand representing the pinnacle of Sennenichi Shuzo's skills, having won gold medals multiple times at the Annual Japan Sake Awards. It expresses the wish for eternal connections between people, embodied in the name "bonds that last for a thousand generations (eternity)." Brewed with the brewery's finest techniques, it distinguishes itself with a delicate yet deep, high-quality flavor.

Taiko is a traditional brand brewed by Monden Jozo, characterized by a prestigious name named after Toyotomi Hideyoshi (Taiko).

"Kagura" (Flower Brewery) is a brand that expresses the flamboyance and aroma of a flower hidden within the brewery. It features a delicate, mellow aroma and a mouthfeel as soft and smooth as flower petals. It is a sake with an elegant and refined taste, carefully brewed by the brewers through every single step.

"Kuniumi no Shizuku" (Droplets of the Birth of the Land) is a brand expressing the sacredness of Awaji Island, said to be the first island born in the "Kuniumi" (Birth of the Land) of Japanese mythology. It embodies respect for the holy island created by Izanagi and Izanami, sublimating Japan's creation myth and Awaji Island's historical importance into sake. It is a sake like a pure and graceful drop that evokes the purity of mythology.

"Kinpai" is a prestigious brand derived from the golden cup, a symbol of supreme authority awarded by Chinese emperors. As the representative brand of a brewery that brought revolution to the sake industry with the establishment of Four Seasons Brewing and Namazake development, it harmonizes tradition and innovation. Characterized by a rich flavor, strong acidity, and sharp dryness, it is a powerful Nada "masculine sake" that fully draws out the umami of Yamada Nishiki rice and the individuality of Miyamizu water. Its Namazake, made with unique micro-filtration technology, balances freshness and umami, and is evaluated as a brand that opened up new possibilities for sake.

"Kikugenji" is a historic brand originally known as a brand of the Izu Peninsula, inherited by Fukumusume Shuzo. It is a brand that embodies the image of traditional sake, combining the elegance of chrysanthemums (Kiku) and the nobility of the Genji clan. It also develops products that make you feel seasonal freshness such as raw storage sake (namachozo), incorporating modern brewing methods despite its classic name.

"Daishinriki" (Great Shinriki) is a brand with high historical value using the revived ancient rice "Shinriki". Shinriki rice is a variety that was once cultivated as an important sake brewing rice and has been revived in modern times through contract cultivation with JA Minami-Chikugo. It is a sake characterized by romantic and deep flavor, fusing the powerful umami of ancient rice and traditional brewing techniques.

"Mitsuyo no Sake" is one of Sawano Tsuru's brands, holding a special meaning in the number "324" (Mitsuyo). As a brewery specializing in Junmai sake, it is a sake that embodies Sawano Tsuru's philosophy of brewing only with rice, koji, and water.

"Hyakumangoku" is an auspicious brand name that evokes richness and prosperity of Kaga Hyakumangoku (Million Koku). It is also a name that relates to the sake rice variety "Hyakumangoku", aiming for a sake that makes you feel the rich umami of rice.

"SHUSHU" is a modern brand targeting women and sake beginners with the concept of "more casual sake". It is a sparkling type characterized by a fruity aroma like muscat and gentle sweetness. "SHUSHU Light" is popular as an innovative product that refreshes the image of traditional sake, being easy to drink with low alcohol content of 8.5%. It is a brand developed by a traditional brewery specializing in Junmai sake to convey the charm of sake to a new generation.

"Jukai" is a brand with historical value as Japan's oldest active registered trademark, registered in the 35th year of Meiji. Originally, Sawano Tsuru inherited the trademark rights owned by Hyakumangoku Shuzo and continues to protect the tradition of over 100 years. It is characterized by the auspiciousness contained in the name "Sea of Longevity" (Jukai), and the calm aroma and refreshing mouthfeel typical of Honjozo sake. It is a sake with a sincere and unadorned taste, balancing mellow sweetness and sharp dryness.

"Chiyodagura" is a brand derived from "Chiyoda Castle", another name for Edo Castle, embodying the pride as descendants of Ota Dokan. It is characterized by careful brewing with small-batch preparations (750kg total rice) and unique individuality fusing Noto-style brewing techniques with Nada's terroir. Harmonizing gorgeous ginjo aroma, complex scent passing through the nose, and solid deep umami, it boasts a rich and umami-filled sake quality based on aroma and umami. Using 100% Hyogo-grown sake brewing rice, it develops a diverse lineup utilizing the individuality of rice such as Fukunahana, Gohyakumangoku, and Yamada Nishiki.

"Yoneji" is a limited brand carefully selected by the famous sake guide Mr. Yoneji Miyawaki at Hamafukutsuru Ginjo Workshop. It is known as a brand pursuing the charm of Ginjo sake with quality assurance by a connoisseur expert. It is a discerning sake gathering the essence of Hamafukutsuru's technology.

"Kin Masamune" is the representative brand brewed by Matsuo Nihei Shoten. With a taste combining strength and sharpness typical of Nada sake, it was loved by locals. It is a phantom brand whose production has now ended.