Life Premium

Life Premium is a brand created through joint development between Takano Shuzo and a major supermarket, Life Corporation, to richly color daily dining tables. Utilizing the brewery's high brewing techniques, they pursue high-quality sake that can be easily enjoyed with the concept of 'a slightly luxurious everyday life.'
The biggest feature is the sake quality with an unobtrusive calm aroma and the umami of rice that is clearly alive, showing excellent balance with meals. Brewed carefully so that daily evening drinks feel like more special time, its taste goes perfectly with a wide range of dishes, including not only Japanese food but also Western and Chinese food. It is supported by many fans as a 'familiar masterpiece' that nestles in the customers' lifestyles and delivers sure satisfaction.