Sake Brands
in Shimane

"Tenkai" was a brand that aimed for a pure and noble taste that evokes the image of the "celestial world" (Tenkai), as the name suggests. Brewed by traditional techniques using rice and water nurtured by the rich nature of local Yasugi, this sake was supported by many drinkers for its refreshing mouthfeel and elegant aroma.

"Herun" is a brand named after the nickname of Lafcadio Hearn (Koizumi Yakumo), a great writer associated with Matsue. It was brewed imagining the nature of San'in loved by Yakumo and the worldview of mysterious stories. Using sake rice from Shimane Prefecture, it features a refreshing aroma and a clean taste. It can be enjoyed widely from cold sake to hot sake, giving peace and aftertaste to the drinker, and is a bottle that makes you feel a story.

"Mizuki" is a new type of sparkling junmai sake that is low in alcohol and easy to drink. It features natural sweetness derived from rice, refreshing acidity, and fine bubbles. With a fruity taste like fruit, it is very popular among sake beginners and women. With a stylish bottle design, it is also perfect for parties and gifts.

"Tomonori" is a limited distribution brand that the current president, Tomonori Yoshida, named after himself and created with all his heart and soul. Based on the concept of "not being bound by the framework of conventional sake," they pursued a gorgeous aroma, a fresh fizzy feeling, and juicy umami. It is a rare bottle sold only at special contract stores nationwide, and it is a modern and sophisticated taste that captivates the drinker.

"Gassan" is the representative brand of Yoshida Shuzo, inheriting the history of presenting the highest grade sake "Ichiban Taru" (First Barrel) to the lord of the Hirose domain. It features a softness of mouthfeel unique to super soft water brewing and a clear taste without miscellaneous flavors. Boasting a history of awards at numerous competitions such as the "Delicious Sake in a Wine Glass Award," it boasts outstanding perfection as food sake. As a beautiful sake representing Shimane, it is loved by fans all over the country.

"Aotoshichisei" is a challenging brand of Aoto Shuzo named with the aim of becoming a sake that serves as a guidepost shining in the night sky like the Big Dipper. A clear taste without miscellaneous flavors unique to "Kibune Shibori" (wooden tank pressing) and a powerful umami unique to unfiltered undiluted sake coexist. It shows different expressions depending on the sake rice used, maximizing the individuality of each rice. It is a deep bottle where you can enjoy the gradation of taste that changes depending on the temperature zone, such as cold sake, room temperature, and hot sake.

"Izumofuji" is the signboard brand of Fuji Shuzo and is sake that embodies the brewery's philosophy of "Brewing Izumo, Aspiring for Fuji." It was born from the integration of the climate of Izumo, traditional techniques, and the passion of the maker. Considering compatibility with food first, it is finished with a gentle aroma and a taste where you can firmly feel the umami of rice. It is delicious at any temperature from cold sake to hot sake, and is perfect as "food sake" that enriches the daily dining table.

"Yachihoko" is a historic brand derived from the alias of Okuninushi no Okami, and was once dedicated as sacred sake to Izumo Taisha Shrine. Asahi Shuzo continues to carefully protect this brand inherited from Furukawa Shuzo. It features a pure and solemn taste that makes you feel the sacred atmosphere of Izumo. It is a bottle that makes you feel the pride of Izumo, which is appreciated at celebratory seats and as a gift for loved ones.

"Awayukijitate" is an active cloudy sake (nigori sake) that is white and cloudy like light snow, as the name suggests. It features fine bubbles due to secondary fermentation in the bottle and a thick mouthfeel. The sweetness and acidity of rice are exquisitely harmonized, and you can enjoy a creamy and rich taste. It is recommended to drink it well chilled or on the rocks. It is a taste that is friendly to women and sake beginners.

"Izumodayori" is a popular brand as a souvenir that you can easily enjoy, like a letter conveying memories of a trip to Izumo. It features a cute label design and a drink-up size bottle. The taste is authentic, and you can enjoy the firm umami of rice typical of Asahi Shuzo. While immersing yourself in the afterglow of your trip, or as a small gift for a friend, it is a bottle that conveys the charm of Izumo.

"Jujiasahi" is the signboard brand of Asahi Shuzo, named with the hope that it will rise vigorously like the "Asahi" (morning sun). The name combined with the family crest of "Kiritake Yahazu Juji" also contains a wish for the prosperity of the family. The lineup centered on Kimoto-zukuri gathers enthusiastic support from hot sake fans nationwide as sake that "raises with heating" (Kan-agari), which increases umami even more by heating.

"Sakabun" is a brand developed as daily sake that can be enjoyed at an affordable price from the desire to spread sake culture. They pursue a taste that you will not get tired of, nestling up to daily evening drinks. It is delicious whether cold or hot, and goes perfectly with home cooking. It is the standard taste of Asahi Shuzo that you can enjoy without pretension.

"Tenon" is the representative brand that embodies the "sake like sacred sake (Omiki)" that Itakura Shuzo aims for. It features a piercing refreshing feeling and a gentleness that permeates the body. The taste, which carefully draws out the original umami of rice by scraping off excess, is exactly "calm" (On) itself. It is the ultimate food sake that does not disturb the meal and makes you feel at ease every time you drink another cup. Especially when made into hot sake, it demonstrates its true value.

"Fuuun Kenkiden Tange Ukon" is a unique brand born from a collaboration with Ken Ishikawa, a manga artist from Oda City. Characters from his representative works are drawn on the label, expressing a powerful and unique worldview. The contents are Junmai Ginjo sake using the phantom sake rice "Kairyo Hattan Nagare." It is a bottle coveted by fans where you can enjoy firm umami of rice and sharp taste that is not defeated by the impact of appearance.

"Iwami Ginzan" is the representative brand of Ichinomiya Shuzo, created to commemorate the World Heritage registration. It uses the phantom sake rice "Kairyo Hattan Nagare" grown under contract around the Iwami Ginzan Silver Mine ruins. It features a gorgeous aroma and a smooth and elegant sweetness on the palate. Its quality is highly evaluated, such as winning the gold prize at the National New Sake Appraising and Deliberating Fair, and it is a masterpiece perfect as a souvenir that makes you feel the history and climate of Iwami.

"Rika" is a brand created by female Toji, Rika Asano, naming it after herself and pursuing the sake she really wants to drink. Maximizing the potential of "Kairyo Hattan Nagare," she realized a taste where fresh and fruity acidity and pure sweetness of rice harmonize. With lightness and ease of drinking that overturns the image of conventional sake, it has gained high support from sake beginners and women.

"Rafusen" is the representative brand of Kimura Shuzo, named after the word meaning "spirit of plum" in Chinese legend. They aim for a pure and elegant taste like plum blossoms blooming ahead of hundreds of flowers in the severe cold. It features a mellow aroma, a soft umami that spreads in the mouth, and a good aftertaste. It is a gentle sake that can be enjoyed widely from cold sake to hot sake and soothes the drinker's heart.

"Miyakonishiki" is the main brand of Miyakonishiki Shuzo, which has been loved by locals since its founding. It was named with the aim of being "sake as gorgeous and beautiful as the capital." It features a mellow aroma unique to Junmai sake and a rich taste with concentrated umami of rice. You can enjoy it crisply with cold sake, or immerse yourself in the plump aftertaste with hot sake. It is a nostalgic and reassuring taste that can be enjoyed in any situation.

"Kamofuku" is a brand that can be said to be the origin of Kamofuku Shuzo, which has been loved by locals since its founding. It is derived from the auspicious name "Receiving the fortune of Kamo Shrine." The taste, carefully brewed using local rice and water, is gentle and does not get tired of drinking, nestling up to daily life. It is a bottle rooted in the local area, served at celebrations and local gatherings.

"Waruno Daikan" (Evil Magistrate) is a Junmai Ginjo sake with eye-catching unique naming inspired by villains in historical dramas. Although it is a humorous concept of "Please drink with a face when you are thinking of something bad," the content is authentic using high-quality Kairyo Hattan Nagare. It is an adult taste accented with a gorgeous aroma and a little bitterness. You can enjoy the gap between appearance and taste, and it is a bottle with outstanding topicality for gifts.