Jujiasahi

"Jujiasahi" is the signboard brand of Asahi Shuzo, named with the hope that it will rise vigorously like the "Asahi" (morning sun).
The name combined with the family crest of "Kiritake Yahazu Juji" also contains a wish for the prosperity of the family. The lineup centered on Kimoto-zukuri gathers enthusiastic support from hot sake fans nationwide as sake that "raises with heating" (Kan-agari), which increases umami even more by heating.