Bungo Fuji

Bungo Fuji is the flagship brand of Aso Honten, named after 'Bungo Fuji,' the alternative name for Mount Yufu, Oita Prefecture's iconic mountain.
Mount Yufu is affectionately known as Bungo Fuji for its beautiful conical shape, and this brand has been rooted in the community bearing this name since the brewery's founding.
The Junmai Ginjo offers a subtle ginjo aroma with an easy-drinking quality that reveals the delicate richness of rice, featuring gentle notes of muscat, cooked rice, and green grass with a soft sweetness.
The genshu (undiluted sake) is kept at a higher alcohol content without dilution, finished with a slightly sweet, full-bodied, and robust drinking experience.
Brewed amid beautiful water and deep green natural surroundings while minimizing reliance on machinery and embracing handcrafting, it is a brand that embodies the terroir of Yufu.