Shinsei

"Shinsei" is the flagship brand of Yamamoto Honke and one of the representative sakes of Fushimi, Kyoto.
Its name, derived from a poem by Bai Juyi, symbolizes sake as an existence that dispels all worries and purifies the mind and body.
With an extremely clean throatfeel, it has an authentic flavor where the rice's fullness and umami become even more prominent when warmed. Once a nationally familiar brand through TV commercials, it is loved across generations.
It is a brand of trust and reassurance, with Fushimi's history and passion packed into a bottle.