Daieiyu

"Daieiyu" is a brand once brewed by Kobayashi Mokusaburo Shoten in Utsunomiya City, featuring a powerful and heroic name. It is no longer produced due to the brewery's closure.
Literally meaning "great heroic courage," the name "Daieiyu" evokes a robust flavor that seems to energize the drinker. This naming reflects the cultural background of sake from the Meiji to Showa eras, conveying an aesthetic of simplicity, fortitude, and good fortune valued at the time.
In Utsunomiya, the heart of Tochigi Prefecture, this brand was once loved by locals and remains remembered as a historical fragment telling the story of Tochigi's sake industry even after its closure.