Sasaiwai

Sasaiwai is the flagship brand symbolizing the spirit of Sasaiwai Shuzo. The name, which carries the wish to be 'sake that celebrates local joy,' promises a warm taste in harmony with Niigata's gentle nature.
The 'Sasajirushi' series, which they specifically focus on, pursues an exquisite balance of being 'rich yet easy to drink and never getting tired of.' By sticking to non-filtration and in-bottle aging, it realizes a pleasant sharpness where the aftertaste disappears quickly while drawing out the sweetness and umami of rice to the maximum. Also attractive is its lineup that meets diverse needs, such as 'Sasasunday,' which is easy for women and young people to get familiar with, and the sophisticated 'Chikurin Sofu.' It is a sincere hand-crafted sake that nestles in the daily life of Niigata and turns everyday moments into celebrations.