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Brands

Yaichi

八一 やいち
Takahashi Shuzo - Niigata 長岡市

Yaichi is a special brand named with deep respect for Aizu Yaichi, a world-renowned calligrapher, poet, and scholar born in Nagaoka. The labels feature Yaichi's magnificent calligraphy, creating a true fusion of art and sake. While maintaining the characteristic 'tanrei' (light) elegance of Niigata, it pursues a sophisticated flavor that is dignified yet leaves a profound, lingering finish—much like Yaichi's own works. This sake is not just to be drunk, but to be experienced while reflecting on ancient culture. Highly regarded for its intellectual appeal, it is a perfect choice for gifting or enriching special moments.

Harumachi Usagi

春まちうさぎ はるまちうさぎ
Takahashi Shuzo - Niigata 長岡市

Harumachi Usagi captures the snowy landscape awaiting spring, represented by an adorable rabbit. This sake is gentle as spring sunshine, with a subtle sweetness and vibrant aroma. Pure and fresh like snowmelt, it is perfect for celebratory spring occasions.

Kawasemi no Tabi

カワセミの旅 かわせみのたび
Takahashi Shuzo - Niigata 長岡市

Kawasemi no Tabi is a pure, translucent brand inspired by kingfishers at a nearby stream. It offers a smooth, clear finish like water in flight. The natural umami and gentle sweetness of the rice evoke a sense of calm beauty.

Koshi no Terutora

越乃輝虎 こしのてるとら
Takahashi Shuzo - Niigata 長岡市

Koshi no Terutora is a powerful brand named after the childhood name of Uesugi Kenshin. Characterized by a dignified dry finish reminiscent of a Sengoku warlord, its robust flavor embodies the spirit and history of the Niigata region.

Hakushon Daimao

はくしょん大魔王 はくしょんでごじゃる! はくしょんでごじゃる
Takahashi Shuzo - Niigata 長岡市

A playful collaboration with the popular anime 'The Genie Family.' This sake captures the character's friendly charm with a light, enjoyable flavor for all.

Yukikabuto

雪兜 ゆきかぶと
Takahashi Shuzo - Niigata 長岡市

Yukikabuto represents the resilience of snow country and samurai pride. It features a dignified clarity with a deep, layered flavor that hides the strength of spring waiting beneath the snow.

Koshi no Omachi

越の雄町 こしのおまち
Minogawa Shuzo Closed - Niigata 長岡市

One of Minogawa Shuzo's signature brands, made with Omachi rice from Okayama Prefecture. It was known as a masterpiece with the deep umami and richness characteristic of Omachi rice, winning multiple gold medals at the Annual Japan Sake Awards. Even after the brewery's closure, part of the stock is being sold as ice-aged sake by Naeba Shuzo.

Toki

朱鷺 とき
Minogawa Shuzo Closed - Niigata 長岡市

A sake named after the Crested Ibis (Toki), a symbol of Niigata, and one of the brands formerly produced by Minogawa Shuzo. It aimed to express the local nature and culture through its brewing style.

Minogawa

美の川 みのがわ
Minogawa Shuzo Closed - Niigata 長岡市

The flagship brand bearing the brewery's name, embodying traditional brewing using Nagaoka's pure water and Niigata-grown rice. Following the closure, Naeba Shuzo has been selling rare vintage bottles, such as the 1990 production, as ice-aged sake.

Koshi no Tsuru

越の鶴 こしのつる
EC
Koshi Meijo - Niigata 長岡市
Koshi no Tsuru

Koshi Meijo's flagship brand, a sake known for its solid richness and deep umami. Its primary characteristic is a satisfying, full-bodied profile that stands apart from the typical 'tanrei' trend of Niigata. Offering a wide range from premium Junmai Ginjo to everyday Junmai, it has earned high praise and silver medals at international competitions.

Koshi no Kawa

越の川 こしのかわ
EC
Koshi Meijo - Niigata 長岡市

Koshi no Kawa is a brand created to express the rich nature and regional character of Tochio. It pursues a flavor that complements the local food culture, cherished as a bottle that adds color to the daily dining table.

Ichijo

壱醸 いちじょう
EC
Koshi Meijo - Niigata 長岡市

Ichijo is a limited brand that encapsulates Koshi Meijo's utmost dedication. It is made using 100% organic rice grown with care in the terraced fields of the Tochio Ikazuchi district. Infused with a craftsman's soul that prioritizes the 'perfect drop' over cost or efficiency, its pure and profound flavor has earned immense trust from local aficionados.

Yamashiroya

山城屋 やましろや
EC
Koshi Meijo - Niigata 長岡市
Yamashiroya

Yamashiroya is a brand bearing the name of the house founded in 1845, which is one of the roots of Koshi Meijo. While paying respect to its history, it plays a role in passing down traditional techniques to the modern era. It pursues the universal appeal of brewing that remains beloved across generations.

Honsho

本正 ほんしょう
EC
Koshi Meijo - Niigata 長岡市
Honsho

Honsho is a brand characterized by a powerful flavor that leverages the regional characteristics of Tochio. It pursues a 'umami-forward' profile that sets it apart from Niigata's light and dry style. A drink that allows you to feel the energy of the rice with every sip.

Koshi no Senroku

越乃千禄 こしのせんろく
Morohashi Shuzo - Niigata 長岡市

Koshi no Senroku is an auspicious brand brewed by Morohashi Shuzo. Its name, literally meaning 'wishing for a thousand blessings,' makes it perfect for celebratory occasions or as a gift for loved ones. The gentle aroma and the smooth, translucent flavor characteristic of Morohashi Shuzo bring a sense of peace and joy to those who drink it.

Koshi no Kagetora

越乃景虎 こしのかげとら
EC
Morohashi Shuzo - Niigata 長岡市
Koshi no Kagetora

Koshi no Kagetora is the flagship brand representing the tradition and pride of Morohashi Shuzo. It is named after 'Nagao Kagetora,' the early name of warlord Uesugi Kenshin, who spent his youth in Tochio. Brewed with soft spring water from 'Todo no Mori' and an ancient well on the premises using 100% Niigata-grown sake rice, it is characterized by a gentle aroma and a dignified, crisp finish. Despite being dry, it has no rough edges, offering an incredibly smooth and silky mouthfeel that almost reminds one of rice juice, captivating fans across Japan.

Echigo Sekkobai

越後 雪紅梅 せっこうばい
EC
Hasegawa Shuzo - Niigata 長岡市
Echigo Sekkobai

Echigo Sekkobai is the flagship brand of Hasegawa Shuzo. Its name was given by the legendary composer Minoru Endo, who personally calligraphed the characters for the brewery. Brewed with meticulous care using traditional handmade methods in cellars dating back to the Meiji and Taisho eras, this sake reflects the heritage of Nagaoka. Today, the careful craftsmanship of the women who lead the brewery shines through, resulting in a flavor that is typically Niigata-lean but with a distinctive gentle softness. In addition to being a traditional local sake, the brand offers modern styles like the 'Tabineko' seasonal series, which fits seamlessly onto contemporary dining tables.

Hatsuhi Masamune

初日正宗 はつひまさむね
Hasegawa Shuzo - Niigata 長岡市

Hatsuhi Masamune is an auspicious brand by Hasegawa Shuzo, celebrating new beginnings and prosperity. Named with the wish to brighten people's hearts like the first sunrise of the year, it delivers joy to the dining table. While preserving traditional methods, it offers a sincere, timeless flavor long cherished by the local community.

NAGAOKA

NAGAOKA ながおか
Hasegawa Shuzo - Niigata 長岡市

NAGAOKA is a modern and stylish local brand that broadcasts the identity of Nagaoka-Settya, the town of brewing, to the world. Utilizing the pure water and rice of the region to the fullest, it pursues a light, fruity profile that pairs perfectly with modern lifestyles and international cuisine while remaining rooted in traditional techniques. Serving as a bridge between Nagaoka's history and its future, this brand captivates new sake fans both in Japan and overseas.

Echigo Nagaoka Jo

越後 長岡城 ながおかじょう
Hasegawa Shuzo - Niigata 長岡市

Echigo Nagaoka Jo represents the pride and samurai culture of the castle town of Nagaoka. Inspired by the history of the Nagaoka Clan that once ruled this land, it pursues a flavor of dignified elegance and a strong, consistent core. Balancing robust richness with a sharp finish, this sake, brewed in historic red-brick cellars, possesses a grand presence that tells the story of Nagaoka's legacy.