Brands

"Misuzunishiki" is a traditional brand name that has been loved locally since before the brewery's revival. It is still used in parallel with "Juku" today.

"Char" is a new brand launched in 2017, aiming to acquire a new fan base along with "Naotora." The product names always use the names of comets that have flown to Earth, and they brew Junmai Ginjo and Junmai Daiginjo by collecting famous sake brewing rice from all over the country.

"Endo" is one of the traditional brands of Endo Shuzojo.

"Keiryu" is the flagship brand of Endo Shuzojo, launched in 1988. It is a sake with a balanced taste brewed using traditional methods.

"Naotora" was trademarked in 2014 and is sold only at authorized local sake specialty stores nationwide. Quality control and scarcity are maintained through limited sales at authorized retailers.

"Garyuzan" was a brand of Matsubaya.

"Iwashimizu" is the representative brand of Igaya Shuzojo, which has continued since its founding. The name expresses that it is a sake as pure and delicious as clear water springing from between rocks. New series such as NIWARINGO offer new flavors that also go well with meat dishes and Western food.

"Nakano Tsuchibina" is a regional brand featuring clay dolls, a traditional craft of Nakano City. It is characterized by a simple and warm taste.

"Ikioi Masamune" is the representative brand of Maruse Shuzoten. It is characterized by a unique sweetness and umami from "Mochigome Yondan Jikomi" (four-stage brewing using glutinous rice). By using a production method that takes more time and effort than usual, they have achieved a rich and deep taste found nowhere else.

"Itteki Niteki" is a limited distribution brand of Shigaizumi Shuzo. The name embodies the teaching that "the accumulation of each drop is important in sake brewing" and the meaning of "drinking precious sake sparingly, drop by drop." It is characterized by a gorgeous aroma and fruity taste, and is especially popular among women and sake beginners.

"Shigaizumi" is the representative brand since the brewery's founding. Using clear spring water from Shiga Kogen and Nagano Prefecture rice, it is characterized by a sharp, clean, and dry taste. It is popular as a sake for evening drinks that can be enjoyed in a wide range of ways, from cold to warm, and one never tires of drinking.

"Tenryohomare" is the representative brand since the brewery's founding. Brewed in the severe winter cold of Northern Shinshu, it is characterized by a crisp, light, and dry taste. They aim for a sake quality that is perfect as a mealtime sake, without interfering with the taste of the food.

"Asamadake" is the representative brand of Otsuka Shuzo. It is characterized by a soft mouthfeel and a clean aftertaste thanks to the underground water of Mt. Asama. The name comes from Mt. Asama, one of the 100 Famous Japanese Mountains, and expresses its magnificent and beautiful nature through the taste of sake.

"Mujinzo" is a brand centered on seasonal limited products from Kitsukura Shuzo. As the name suggests, the sake brewed with inexhaustible inquisitiveness and passion gives new discoveries and impressions every time you drink it. It is characterized by a fresh and lively taste.

"Hon Kikuizumi" is a sake for evening drinks that has been loved locally for a long time. It pursues a taste that you never get tired of, accompanying daily meals. It is a versatile mealtime sake that can be enjoyed both cold and warm.

"Shuho Asama" is a brand inspired by the majestic figure of Mt. Asama. It is characterized by a taste that combines mountain-like strength and the refreshing feeling of clear air. It is a bottle that is plecig to have on the table on special days or as a gift.

"Kura" is a brand that brings together the tradition and technology of Kitsukura Shuzo. Using lavish amounts of Yamada Nishiki, said to be the pinnacle of sake rice, and fermenting slowly at low temperatures, it draws out a fine taste. Please enjoy a supreme cup that combines gorgeousness and delicacy.

"Kikuhide" is one of the representative brands of Kitsukura Shuzo. Loved by locals since its founding, its taste is truly the sake culture of Saku itself. Please enjoy the taste that continues to evolve while protecting tradition.

"Sakunohana" is the representative brand of Sakunohana Shuzo. Using various sake brewing rice mainly from Nagano Prefecture, they brew sake that brings out the characteristics of each rice to the fullest. It is characterized by a fragrant, fresh, and clear taste, and has received high acclaim, including numerous gold prizes at the National New Sake Appraisal.

"Yachiho" is a regionally limited distribution brand named after "Yachiho Village," the former town name of local Sakuho Town. Using sake rice grown by local contract farmers, they brew sake making use of the local climate and water. It is a bottle perfect for evening drinks, continuing to be loved by locals.