Juokura

"Juokura" (available as "Juo-gura") is a brand that symbolizes local pride, bearing the name of the brewery's location, Juo-machi, Hitachi City. The name "Juo" is a very historical name derived from the local legend that ten kings were enshrined.
It is brewed in a brewery open to the region within walking distance from JR Juo Station, and is brewing sake that reflects the local climate.
It is a brand where tradition and familiarity loved by local people coexist, transmitting the charm of Juo-machi through activities rooted in the region.