Shield

Shield is a brand expressing the brewery's name "Tate" (Shield) in English, symbolizing the determination to protect tradition and the message to the world.
Using unwavering 100% Junmai Daiginjo quality as its "shield," it vividly expresses the "transparent sweetness" and "fresh fruitiness" nurtured by Mt. Chokai's pure water.
Its stylish presence and flavor, interpreting Japanese sake's charm from a global perspective, act as a "guardian" proposing new ways to enjoy sake to people across borders.