Chochin

"Chochin" is the guiding brand of Chochin Shuzo, named by the founder with the prayer that it would be "long-loved and cherished (chincho) forever in any era."
Brewing with hard subsoil water from the Kiso Sansen produces a strong-bodied, robust flavor through complete fermentation, with its mellow depth increasing as it ages.
The unique appearance of newspaper wrapping is a symbol of sincerity in delivering the sake in its best condition.
Excellent chilled, and even better when warmed, it is a bottle with a dignified presence that richly colors any meal.